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3 basic web design hacks to skyrocket your conversions

3 Basic Web Design Hacks to Skyrocket Your Conversions

3 basic web design hacks to skyrocket your conversions

Traffic is only as good as it CONVERTS into phone calls, sales, and revenue for your business. You can have the best website designed in the world, but if you cannot get your visitors to take action, you’re not going to be able to monetize the traffic.

In this article, we will discuss some basic and beginner-friendly tactics to ensure that people who visit your website get enough information to feel comfortable enough to pick up the phone and call your business or fill out that Contact Form. This is mostly applicable to independent business owners who may have put up their site a while ago and have not seen tangible results from it yet.

Prominent Call to Action

movie clapper actionMake sure your PHONE NUMBER is visible no matter where the visitor is on your site. An easy way to do this is to make it prominent in the top right corner of the site, visible on all pages along with your Navigation Menu. If your website does not have a prominent and clear call-to-action, ask your web design company to set one up as soon as possible.

Making it difficult for your customers to find your contact details is one of the biggest mistakes that beginner business owners make, especially when they haven’t had a professional consultation. For a customer to find their way to your Contact page just to find your number is big No-No!

You need to understand that your customers are going to be different kinds of people and at different places in the buying process. Some are going to want to call you right away and will get frustrated if they can’t find your number. Others won’t feel comfortable calling you just yet but might fill in a Contact Form to find out more. So, you also need to have a prominent secondary call-to-action to capture these leads.

Add Trust and Credibility Elements

trust puzzle

Understand that MOST people who come across your website DO NOT contact you. And think about why. Is it that they are just browsing for the services you provide and not really looking to buy? Or were they disappointed that the information on your site was not sufficient, so they went to look for someone else? Or perhaps you did have enough information, but they just didn’t feel comfortable or didn’t trust you yet?

All these are possibilities you must consider to improve your conversion rate. Think about the first impression that your site is giving to your visitors. If necessary, ask some people you know about how they feel when they first visit the site. It always helps to get a fresh visitor’s opinion on a site you might feel biased about as you may have put a lot of work into it.

Once you have a list of potential issues, think about how you can solve them on your site. For example, if trust is a factor, you can add some of your past client’s logo so convey that other businesses have trusted you. You can put up video testimonials as well.

If credibility and information is a problem, you can display some of well-known websites, magazines or newspapers that you have been featured in, put up photos of events you have spoken at or a video of a TV interview.

Harness Social Media to Humanize Your Business

harness social media

Your website is the online representation of your business. But don’t forget that people feel most comfortable buying from other people, rather than websites. This is particularly true for B2B businesses and service-based businesses.

As a human, you can only be at one place at a time. But as a website, if you do it right, you can be in many places and always be operating! So don’t make the mistake of hiding behind your website. Instead, use it to ramp up your presence online, create and publish as much content as you can, and you will see your organic leads go through the roof!

Social media helps to accomplish exactly this. It tells your visitors that your business is active and current and values their customers enough to engage with them on social media platforms. You can embed your feed in the Sidebar of your website if it goes with the look of your site or you can simply.

unique-designs

Unique Designs For A Website To Be Visually Appealing

unique-designs
Web designers use different designs to appeal to the audience, and this is the reason why they ensure that they keep specific factors in mind when they are creating designs for a website. These designs need to appeal to the targeted audience so that they stay on the website and fulfil the call to action.

Meeting the needs of the targeted audience

Every website has unique features, and it needs to meet and match the needs of the client. When it comes to designs, websites can deploy character design, animation, integrated location maps, photo and text placements in the layout of the website. For example, take animation for instance. Experienced web designers state that the use of animation is not fancy. However, it can make the website unique. The layout allows you to scroll down the page and have the background animate gradually. Animation can improve the user experience as the transition is noticed as you go from one section to another.

How is the website design determined?

The following are some of the factors that determine the design of the website:

  1. The designer must decide where the specific design elements should appear. This will determine the focal point where the design might not be very intricate and detailed. This is precisely true for designers that are using character design for their websites.
  2. Experts companies like Las Vegas Web Design Co in the USA say that when it comes to parallax scrolling, where the background moves at a slower pace compared to the foreground, there is a 3D effect when visitors scroll down the page. However, it should be done by a skilled web designer or else the effect will get overwhelming.
  3. Displaying multiple sides of a product in one glance is perfect for product pages. Visitors can understand products better when this design is used. It is ideal for e-commerce websites that sell products online. The images have the same background, and this makes for a smooth and seamless core.
  4. When it comes to some websites, designers use real human beings that are behind the apps, products and companies of the website. They place photos of these people in their descriptions and role in the website design.
  5. Black and white colour schemes are at times resorted to by some web designers. This is a reverse colour scheme and is often used by web designers. Some designers often couple these black and white designs with grids to create the desired effects.

Therefore, web designers across the world use the above design ideas when it comes to the creation of their websites. The site should be interactive and communicate to the visitor when it comes to selling products or services. The design of the website will also help visitors to navigate without difficulties. Every website must be unique so that they appeal to the targeted audience and create a positive impression to keep them coming back to the site again and again!


sujainSujain Thomas is a freelancer, blogger, and most importantly SEO specialist attached to a private SEO company of repute in Boston. She is an avid blogger and a source of inspiration and authority for budding SEO experts.