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SEO Techniques For Property Management Success

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Most property management companies rely on traditional means of gaining new clientele. Those means typically comprise print advertising and referrals from tenants and landlords. These methods have its value, but there are newer methods, like search engine optimization (SEO) that have just as much if not more value in today’s world.

The job of a property manager is a big one. Not only is it a responsibility to draw in new clientele, but it is also a responsibility to close on every deal. A property manager has to always think about meeting sales goals and consider the needs of the client while gaining their confidence. It is a big job that is possible using essential SEO techniques.

SEO is a way of essentially marketing your website in a way that makes it appear at the top of search engine results. There are several different strategies and techniques that you can employ to achieve search engine optimization. Considering how many people use the Internet to find a property to rent or buy, it is a set of techniques that no property management company can afford to ignore.

  1. Conduct Keyword Research
  2. Consider Local Traffic
  3. Optimize Entire Website
  4. Keep Websites Simple
  5. Use Social Media

keyword-research

Conduct Keyword Research

A keyword is a word or set of words that a person would enter into the search query of a search engine. When constructing a website, it is important to fill your website with content that features this keyword or keywords. To determine what word or words are best to use there are resources like Keyword Tool and Ubersuggest that will help. Use the words in descriptions or page titles on the website. Do not just awkwardly fill the site with random and repeated keywords not formulated in prose. Doing so can actually hurt your search rank.

Consider Local Traffic

local-seoEven though there is a worldwide reach on the Internet, a property manager needs to focus their reach in the immediate vicinity. It is crucial that people not located in the state, area, or region can find a website as there are long distance real estate transactions. However, the vast majority of the clientele for property management companies comes from the immediate vicinity. Choose keywords that are based on location. Examples of location-based words are the names of cities, towns, or neighborhoods. In many instances just listing the physical location of the management, office triggers a keyword in a search engine. Improve these chances by doubling up and adding a Google business page and account for your company.

Optimize Entire Website

It is not just the home page that is suitable for SEO. Every single page on a website can be optimized to bring legitimate and targeted traffic to a site. Every page has the ability to convert a visit into a client. There are several ways, specific to the purpose of each page, to accomplish SEO techniques.

  • Short URL – Make URL’s as short as possible. Make them unique yet easy to remember and understand. Describe the business in the URL if possible.
  • Use Heading Tags – These tags describe the purpose of the page to a search engine.
  • Use Page Titles – After the search engine determines the page heading tag is valid for the search, the page title is the description listed in the search results. Optimize the title with keywords that satisfy both algorithms and the user reading the description.

Keep Websites Simple

Red Hawk Property Management website

Red Hawk Property Management’s website is a great example of a clean and simple, yet effective website: http://phoenixpropertymanagementcompany.com/

Simple does not mean boring or basic. Simple means that it is easy to use with little unnecessary images, text, or advertisements. A simple site that is straightforward and easy to use will encourage clients to use your service, and it will encourage search engine crawls. The crawls will create traffic, and the ease of use will convert that traffic into clientele.

Use Social Media

The use of social media in addition to website optimization is crucial for success in today’s market. It is easy for this to seem like an extra responsibility in addition to website optimization. The following techniques will prevent double work:

  • Link Platforms Connect all the social media platforms possible. Several social media sites facilitate this link allowing one post to be shared across several platforms.
  • Share Website Content There is no need to create content for both social media and websites. Create material that is suitable for all platforms.

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5-best-social-media-marketing-tips-ever

5 Best Social Media Marketing Tips Ever

5-best-social-media-marketing-tips-ever

Although being here for quite a long time now, marketing has never been this challenging and technical as is it is now. There are more consumers than before, more products than before, more competition than before and ultimately, more marketing than before. It is everywhere.

Marketing has a global impact. It decides whether a product will survive or flop in the market. And this is not based on the quality or price of the product. You just need to know how successful it is being advertised.

Marketing is even being taught as a proper subject at most Management Institutes. The diversity and competition in marketing have allowed it to be taught worldwide as an essential management subject.

So what marks marketing as this essential and vital? Well, every new product faces competition even before its release into the market from its competitors. To beat the competitors’ market and get your product’s sales off the charts, you first require exposure of your product. In other words, you need people to know about your product before making them buy it.

So, how do we advertise a product? There are quite a lot of ways ranging from the old school posters and flyers to website designing, huge billboards and the game-changing television commercials. Yes, television commercials proved to be an outstanding way of advertising, but there is something which has revolutionized it all together.

Social media marketing is the latest focus of marketing managers. Social media offers enormous traffics, allowing for targeted advertising providing amazing results. Master marketers are flocking to social media, and with the tips described below, it is a high chance you may also top the social media marketing game.

1. Make them Think

make-them-think

Everyone loves a little bit of mystery. People think about things which they do not understand. Before launching your product in the market, most interestingly about it on social sites and the product’s blog. People will wonder and wait for the product to release.

This tactic needs proper execution, people need to be surprised interestingly, and the reveal should be exciting. Where this thing takes time as well as a lot effort, It sure will gather you traffic and attention even before the release.

2. Visuals are your Friend

See marketing lessons worth thousands of dollars or ask an expert, everyone will sure tell you to never resort to words where you can utilize visuals. Visualization increases your work considerably, but it is always worth the effort. People never give words or paragraphs as much importance as they give to visuals. Visuals catch the social media user’s focus. Just make sure to create interesting visuals. Instagram is the social network of visuals. Use as many visuals as you can to gain followers on Instagram fast.

3. Follow the Trends or Create One

Many brands prominent on social media interact with their audience through catchy phrases, exciting visuals and even dialogues famous from viral stuff on the internet. People tend to follow the stuff in trend, and when you are utilizing the trend to your benefit, it sure will give you its results.

4. Hand It Over To ‘Professionals’

Not literally hand over, just make use of the fame of prominent social media celebrities. Many social media celebrities do pay promotions, which in turn make the product advertised to the followers on their accounts. This is quite a good option if you are having trouble in achieving required numbers of traffic yourself. The followers of celebrities tend to follow them, so each thing advertised by them gets used by a lot of their followers.

5. Find Your Desired Audience

social-media-trends

Suppose your product is a toy for babies or you just want to advertise a service for women. The toy’s Ad has no purpose in the feed of teenagers’ accounts. It should display in the social feed of newlyweds or someone searching for toys. Similarly, the Ad about service for women will, in most cases be useless if shown in a male’s social media feed. The point of all this, an advertisement needs to be shown only to the right person; otherwise, it would be pointless and fruitless. You need to continually analyze data and decide which audiences you need and which you don’t.

 

Many social sites provide multiple marketing tools, many go a step further and do it automatically for you. Make sure to use them to your benefit and achieve milestones through successful marketing.


qurban shanQurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

Capturing Instagram Interest Featured Image

Capturing and Maintaining The Interest Of A Large Instagram Audience

Capturing Instagram Interest Featured Image
As far as marketing your brand online goes, Instagram is among the greatest tools you can have in your arsenal. With 700 million users, you can be certain that your current and prospective customers are on the platform and by setting up and running a successful account, you can reach them.

For you to tap into the immense marketing potential of Instagram, there are some things you need to do right. Here are a few.

Post your unique content

Make sure that the content you post on the social media platform belongs to you. Instagram users are interested in your unique message, so don’t post generic posts or posts created by someone else. Furthermore, by sticking to content that only you have created, you don’t have to worry about copyright issues.

Post only your best stuff

In addition to seeing content that’s uniquely yours, your followers want to see high-quality posts. People log into Instagram to see great photography, so keep them interested by posting highly creative, the well-thought-out content of a wide variety. Use all the options for posting: single photos, multiple photos in a single post, regular videos, live videos, and Instagram stories.

Experiment with a couple of filters and backgrounds for your posts before settling on one. Once you determine what works, stick with it to have a distinct style that your followers for Instagram can recognise. At this point, consider consulting professional photographers if you know little about photography.

Engage your audience

Once your high-quality posts are up, your Instagram audience may respond to it by liking your posts and commenting on them. Make your Instagram profile highly interactive by replying to comments on your post. Users appreciate it when your brand notices them and will often reward you by following you and remaining loyal.

Boost your visibility by encouraging your followers and customers to post about their experiences with your products or services. Instagram contests are useful in this regard. Ask your customers to post about your products/services and have them tag those posts with your brand name and hashtag, then offer a nice prize to the best. This generates a buzz around your brand.

Post often

Your Instagram followers and customers on the platform want to see fresh content. So for you to keep them interested, you need to have a deliberate strategy for the frequency of posting. Do some research and find out what time your target audience is most active and which hashtags they are most interested in, then tailor your posts accordingly.

Avoid hard-selling

As you market your brand on Instagram, never lose sight of why people are on the platform. They’re there to have fun and enjoy great photos and videos, not to be sold to stuff. Give them a great experience by posting top-quality content and exercise good judgment in the way you incorporate calls-to-action and sales pitches into the conversation.


Walter MooreWalter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.

social-media-marketing-tools

5 Best Social Media Marketing Tools of 2017

social-media-marketing-tools
Social media has been having a great impact on the way of marketing of the brands especially online. In fact, it will not be wrong to say that social media has brought the drastic change in your life.

Various platforms are showing up to transform your way of communication. The emerging changes directly affect the way brands communicate their message and your response.
The new platforms have proved to be very helpful and handy regarding marketing, which enables the host marketers to interact with you in ways that are aimed at providing best services. This way the track of the efforts being made by the customers can easily be kept. In this modern and competing world, it is a challenge to keep pace with the trending social media. For this very purpose, you have to review your toolsets, look into the most necessary tools and discard the old ones who are no more effective. After updating your ways, you will be able to get maximum benefit from the social media.

Following is given a shortlist to assist you in choosing the best social media tools.

  1. Buffer

    This tool has very simple analytical features along with the beautiful interface. It is a scheduling tool that you can easily find on social media. You can find a central dashboard from where you can efficiently share your stuff to different accounts and networks as well. Chrome has introduced an extension making it much easier to share simultaneously on Twitter, Google Plus, Facebook, LinkedIn, and Pinterest. You find interesting case studies and guides on Buffer blog, especially for the new marketers.

  2. SocialClout

    A very addicting and easy content sharing platform for you is SocialClout. But to see the most engaging posts and social media ROI, you have to look vanity metrics. The primary purpose of Social Clout is to provide an analytical tool for the above-said purpose. It brings the best platforms, regarding demographics, into the limelight.

  3. Vibbi

    Vibbi is a fantastic tool for carrying out the marketing on social media and is mainly designed for the Instagram accounts. Vibbi provides different services on these accounts which help in enhancing the fame and promotion of the company. This tool lets you buy Instagram likes and followers they are real. Competing for the race of fast growing marketing, you need to have large follower base and much likes.

  4. Feedly

    Feedly aims at creating “magazine” daily, based on the RSS feeds from various writers and blogs that you give it as input. It’s a good source for you to know the heated discussion of niche influencers. You can also join these discussions and update yourself with the trends in industries. This way you can define your content strategy and schedule your social media posting as well. The best part is the integration with HootSuite, Buffer, and other scheduling apps. This way you can quickly schedule and share your posts from within the dashboard.

  5. Canva

    Keeping in view the difficulties non-designers face, Canva has been designed to facilitate you in creating interesting images that can be posted on social media or shared with your friends and acquaintances. It provides you with very easy to use interface bearing many templates, colors, fonts and many more useful tools. You can just drag and drop different elements of your desired image and arrange them in an interesting manner.

  6. Socedo

    There are a lot of moving pieces of campaigns being run by social media. The success of all of them lies in working together. For you being the manager of social media it is tough to manage all in such a limited time of day and focusing on customers as well all simultaneously. Socedo is such a useful tool which generates the demand and performs such grunt work, which if done by you, eats up most of your precious time and doesn’t allow you to focus on the main tasks. The negligence towards such works may lead you to the devastation in your primary tasks. The working principle of Socedo is the acquisition of targeted leads making practical use of various channels of social media and the lead generation automation. Making use of this tools you can very well focus on your increasing sales and revenues i.e. ROI while saving yourself from repetitive, annoying tasks.


qurbanQurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

The Evolution of Social Media

Looking at this info-graphic I would never have thought the CB radio was a form of social media, but it really was. I can remember back in the mid-70s when I was about 6 years old on a vacation in Southern California at a family friends house watching them use their CB. They would be on that thing for hours talking to people they didn’t know or ever met. Sure, the CB radio came around in the 1940s but it really didn’t take off until the 70s when a lot of people had them in their homes and in their cars when it truly became a type of social media. Heck, I even had one in my car for a short period of time in the late 80s until some idiot stole the thing.

The whole CB thing didn’t last long although truckers still use it daily. In a sense, it’s still the top social network for truck drivers.

Another interesting note is how MySpace could have been the dominant player in the social media market as they were around before Facebook. I believe the biggest issue they had was that the site looked like crap because everyone could change the way their profile page looked. Anyone remember those beauties?

One last rambling note: Is it just me or does Pinterest really skew towards women?

 

Social Media Timeline
Courtesy of: Prohibition