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How To Maximize Your Local SEO Performance For Health Benefit Firms

How To Maximize Your Local SEO Performance For Health Benefits Firms

How To Maximize Your Local SEO Performance For Health Benefit Firms

Local SEO uses different algorithms compared to your standard search engine optimization campaign, confusing many health benefits business owners looking to maximize their local traffic. Thankfully, our experts have created a guide on how to get ahead in the competitive local SEO game. Below are seven techniques guaranteed to increase your organic search engine traffic and ultimately provide a much-needed boost to your bottom line.

1. Research Related Keywords

Anybody who has ever done anything related to search engine optimization is probably tired of thinking about keywords, but we assure you that they are a necessary evil if you want your campaign to produce results. Unlike other platforms that tell you keywords are essential without explaining how to use them, we’ll walk you through the process.

The first step is to download Google’s AdWords tool and set up a campaign. Next, type your website’s URL into the provided keyword tool. This brings up a list of the keywords associated with your business and website.

On the left-hand column, you will see a list of “Ad Groups” from which your results above are derived. Manually delete any that do not pertain to you, and you should be left with between five and 15 groups of words that you’re looking to rank for.

Finally, highlight each group and ensure that your website has a page optimized for those terms. If you don’t have one yet, create them as needed using the guidelines below.

2. Construct Landing Pages For Search Phrases

Keywords work best if each page on your site only focuses on a few of them, so it’s best to have multiple landing pages instead of one gigantic one. First, identify which page you want to associate with a particular group of keywords. Examples of this in the health benefits would be “dental benefits”, “health benefits,” and “employee benefits.” Then, optimize the page you selected by including the relevant phrases in the following five places.

  • A. Meta Title
  • B. Meta Description
  • C. Actual URL
  • D. H1 Tag
  • E. Body Content

These are the areas Google looks for keywords in, so including them in all five locations should increase your SEO substantially.

3. Acquire Local Citations

There are three primary factors considered in local SEO rankings: time in operation, links back to your website, and reviews. The first element is mostly outside of your control, so let’s focus on the other two starting with backlinks.

Local SEO demands a specific type of link called a citation that includes your location. The best way to get these is to create a profile on local online directories such as Google My Business. Make sure that all of your listings have the same NAP (name, address, phone number) information, as even an insignificant discrepancy such as writing out “avenue” versus abbreviating it “Ave.” can be enough to confuse Google.

A variety of powerful tools are available to help you get these citations, including White Spark and Moz Local. Alternatively, YEXT offers an automated directory solution if you would prefer to do it yourself. However, we have noticed that professional services such as Moz Local consistently deliver better results than trying on your own.

4. Building Editorial Links

Citations are a good start, but all of their links include “rel=nofollow,” programming language that prevents Google from following that link to crawl to your site. We need Google to find you, so editorial links are required as a roadmap.

The best way to get these is to perform a quick Google search on “Guest Contribution Health Benefits,” where “health benefits” is the name of the field you’re in. You could also search for “Guest Contribution Dental Benefits.” The resulting websites should all allow guest contributions, enabling you to write content containing your links to them.

Any links provided in your author’s bio are likely to be of the “nofollow” variety, but the actual articles you contribute will not. Therefore, make sure to include relevant links in every post!

5. Social Media Signals

social media apps

It isn’t enough to merely post on social media: you need to use it to build valuable relationships with your target market. First, you need to start by providing quality content. If you’re not, the tips below cannot help you.

Once you have quality content, you can retarget it toward your local target audience and use the provided advertising tools to rack up likes, comments, and shares. This interaction tells Google that people are talking about your health benefits business, boosting your reliability for the keywords you identified during the first step.

6. Obtain Reviews

User-generated content such as reviews is the final thing considered in your local SEO performance. The best way to get positive reviews is to just ask for them, providing your Google+ and Yelp pages to make it convenient for your customers to do so. You can find additional review sites to recommend by adding the word “review” to the keywords you are trying to rank for.

Google values positive reviews very highly, so adding them to your online resume is sure to boost your SEO performance.

7. How Are You Doing?

Finally, you need to track your SEO so that you know it is working as intended. Google Analytics and Webmaster Tools are both great ways to segment your search traffic. What are your customers searching for? How often do they make a purchase? Affirmative answers to questions like these serve as reliable indicators that the campaign for your health benefits business is going well!

roofing-company-better-seo

How To Choose Keywords For Roofing Companies For Better SEO

If you own your own roofing business and your goal is to improve your search engine rankings, knowing the ins and outs of keyword research is a must – unless you are using an SEO agency. Using the free keyword planner from Google can help you to find roofer themed keywords that can boost traffic:

  1. List The Services You Offer
  2. What Is Your Main Target Service Area?
  3. Use Google’s Keyword Planner to Research the Phrases
  4. Incorporate Your Keywords On Your Pages
  5. Add The City You Service To Your Keywords

List The Services You Offer

list

Write down all services provided by your roofing company, such as commercial roofs, inspections, and repairs, installing new roofs. The point is to research your keywords for SEO purposes although eventually, each service will have its own page.

What Is Your Main Target Service Area?

It’s highly recommended to keep things simple by ranking in the main town or city that your physical address is based in.

Use Google’s Keyword Planner to Research the Phrases

Enter the services you provided in the list above as keywords in the keyword planner. Use your primary service area as the city when prompted.

Look for the keywords that have the highest volume when it comes to search volume from potential customers, and then organize based on the service they are under, once you have chosen the high volume keywords.

Incorporate Your Keywords On Your Pages

Quantum Roofing Keywords

Quantum Roofing in Maple Ridge does a great job incorporating keywords into their content – http://quantumroofing.ca/areas-served/maple-ridge

Of course, your goal is to enjoy stronger SEO rankings and to achieve that goal you should now incorporate these keywords into the text on your roofing company’s website. Make sure you don’t overstuff these keywords, but at the same time use each of them in their respective pages on your site.

It’s worth making the point again that you absolutely should not stuff keywords into your text, however tempting it might be to do that – effective SEO is about so much more than just stuffing the keywords into your blog or content.

Add The City You Service To Your Keywords

Cooper Roofing City Serviced With Keywords

Example of how Cooper Roofing added the city they service with their keywords – http://cooperroofs.ca/

Use city phrases too on each of the individual pages on your roofing company website, alongside your chosen keywords, but make sure you are only using the keyword on its relevant page.

Here’s an example of how it begins to come together. If your location is in Vancouver, and your chosen keywords are ‘best roofing repair’ you may want to incorporate an H tag on the page that relates to repair services that might say something like ‘Why You Should Choose Us For Roofing Repair In Vancouver.’