unique-designs

Unique Designs For A Website To Be Visually Appealing

unique-designs
Web designers use different designs to appeal to the audience, and this is the reason why they ensure that they keep specific factors in mind when they are creating designs for a website. These designs need to appeal to the targeted audience so that they stay on the website and fulfil the call to action.

Meeting the needs of the targeted audience

Every website has unique features, and it needs to meet and match the needs of the client. When it comes to designs, websites can deploy character design, animation, integrated location maps, photo and text placements in the layout of the website. For example, take animation for instance. Experienced web designers state that the use of animation is not fancy. However, it can make the website unique. The layout allows you to scroll down the page and have the background animate gradually. Animation can improve the user experience as the transition is noticed as you go from one section to another.

How is the website design determined?

The following are some of the factors that determine the design of the website:

  1. The designer must decide where the specific design elements should appear. This will determine the focal point where the design might not be very intricate and detailed. This is precisely true for designers that are using character design for their websites.
  2. Experts companies like Las Vegas Web Design Co in the USA say that when it comes to parallax scrolling, where the background moves at a slower pace compared to the foreground, there is a 3D effect when visitors scroll down the page. However, it should be done by a skilled web designer or else the effect will get overwhelming.
  3. Displaying multiple sides of a product in one glance is perfect for product pages. Visitors can understand products better when this design is used. It is ideal for e-commerce websites that sell products online. The images have the same background, and this makes for a smooth and seamless core.
  4. When it comes to some websites, designers use real human beings that are behind the apps, products and companies of the website. They place photos of these people in their descriptions and role in the website design.
  5. Black and white colour schemes are at times resorted to by some web designers. This is a reverse colour scheme and is often used by web designers. Some designers often couple these black and white designs with grids to create the desired effects.

Therefore, web designers across the world use the above design ideas when it comes to the creation of their websites. The site should be interactive and communicate to the visitor when it comes to selling products or services. The design of the website will also help visitors to navigate without difficulties. Every website must be unique so that they appeal to the targeted audience and create a positive impression to keep them coming back to the site again and again!


sujainSujain Thomas is a freelancer, blogger, and most importantly SEO specialist attached to a private SEO company of repute in Boston. She is an avid blogger and a source of inspiration and authority for budding SEO experts.

10 website design trends expected for 2017

10 Website Design Trends Expected for 2017

Happy New Year! Now that 2016 is in the books, everyone is looking ahead to the upcoming year. In web design, this means looking at trends from the past two or three years, which set the direction for some stunning design innovations in 2017. Here are some of the big ones.

1. Big Type, Bold Statements

Websites are starting to use fewer words to get their point across, preferring it short and sweet rather than long and explanatory. This is allowing room for bigger and more creative fonts, and many of them are custom fonts rather than the typical ones we’re used to.

2. Composition

Composition refers to how everything is laid out, and the direction web design is headed points to simple, minimalist designs and layouts for 2017. This is not to say that websites will no longer contain information, but accessing it will be streamlined, either through longer scrolling or innovative navigation menus. This is all in response to the growing number of people using the web on mobile phones.

3. More Scalable Vector Graphics

Scalable Vector Graphics, or SVGs, are a way of manipulating a graphic to resize it for different uses (say, cell phone screens versus tablets versus desktop computers). In the past, this was done by stretching and shrinking more traditional formats such as .JPEG and .GIF, but vector graphics have an advantage over these because they bypass pixels to present a crisp, clear graphic no matter what the device. Predictions for 2017 see the use of these growing in response to broader use.

4. Dynamic Color

Color schemes and palettes are moving in the direction of being less aggressive and bright. Some designers are using natural greens, browns, and pinks while other designers are going for pastels. Subtlety is the color of 2017.

5. Animations

Descriptive Zoopraxography Athletes Running Animated 12

Eadweard Muybridge [Public domain or Public domain], via Wikimedia Commons

Animations have always been part of web design, because they’re eye-catching and fun. This will continue in 2017, especially as .GIFs become more mainstream. More attention will be focused on them this year, especially as new tools are developed to work with them.

6. Personalization

Web design has always been about attracting potential clients, and what better way to do that than by making it as appealing to individuals as a site can? Designers are looking this year toward making content personalized users, allowing them to filter their experience in new ways. This has already been a challenge, but this year more and more designers are taking it on.

7. Virtual Reality

While gamers will be among the first to benefit from this, web designers are challenged with incorporating virtual reality into websites. The objective is to take the user’s experience to the next level by making the site highly interactive and the visuals sweeping and immersive.

8. New Navigation Menu Conventions

Navigation menus will undergo changes in the coming year. Traditional menus are on the top or down the side of a site, but more designers have been creating new menus that will eventually replace the old conventions. These include splash menus, constraint menus, and especially visual menus with pictures that link to the text information.

9. Smoother Transitions During Load Time

Web designers call the transition during a page’s load time “interstitial anxiety,” referring to the anticipation of the user while the page loads. Transitions during this phase are not just about fast load times this year. They’re also about presenting content to users while they wait, so the user has something pleasing or interesting to the eye as the page is loading.

10. Age-Oriented Design

An important aspect of a user’s experience with the web is whether or not the content is usable to them. Websites are usually made with an “average” audience in mind, but more websites now will be designing with age in mind. This means muted colors, larger letters, and simplicity for elderly users, and bright colors, cartoonish fonts, and lots of animations for younger users.

These are just a few of the exciting innovations in web design this year, changes which can bring a stylish look to any website. Designers are looking at making sites that are informative but also pleasing to the eye, leading it around the page to maximize the user’s experience. Ease of use is a target goal this year, and designers are working hard to come up with new ways to make that happen.


nick rojasNick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.

WordPress 3.9: What’s New for Web Designers

wordpress 3.9 upgrade

WordPress is a content management system that can be used by anyone to build, design and maintain a blog or website. It’s an open source CMS, which means it’s free to everyone to use. Initially, WordPress was intended to be just an easy way for internet users to set up blogs. However, due to the efforts of a huge open source community of WordPress programmers, there have been various improvements and extensions made to WordPress. It has now become much more than just an ordinary tool for potential bloggers and web designers and powers close to 20% of all websites on the Internet.

What’s New in WordPress 3.9

WordPress recently made the WordPress 3.9 upgrade available into the market. The upgrade comes with some additional refinements that are geared towards better website management. It was dubbed the name “Smith” in honor of Jimmy Smith, who was an African-American Jazz Musician.

In addition, the WordPress 3.9 was also designed to provide users with a better understanding of how their content would look like once it was published. This has been fantastic for web designers like us.

New features in WordPress 3.9:

Improved Visual Editing

WordPress 3.9 has been equipped with a new visual editor for high speed functions, better accessibility and mobile support. Users can now paste directly into the WordPress dashboard from their word processor. This helps to save from wasted time that usually occurs when cleaning up messy styling.

Easy Image Editing

It now offers quick access to crop and rotation tools. Users will now find it much easier to edit their images. In addition, editing posts and scaling images can be done directly in the editor.

Dragging and Dropping Images

With the WordPress 3.9 upgrade, uploading images has become quite simple. The process now involves taking your images from your desktop and then dropping them into the editor. Most users have found this particular feature to be quite efficient, practical and easy.

More Options for Audio and Video

Media options have been updated for better image galleries and it media clips (audio and video) now have playlists.

Live Widget and Header Previews

Users can now add, edit and reorganize their site’s widgets much easier. There is also an option that allows live previews of your changes and you only save them when you see that everything is to your satisfaction. This enables you to avoid small errors and mistakes with your widgets in WordPress.

The enhanced header image tool also allows users to upload, crop and manage their headers as they customize their theme.

New Theme Browser

In WordPress 3.9, users can now immerse themselves even more in the boundless supply of free WordPress themes. You can choose more themes depending on your personal tastes and preferences.

Even though the previous version of WordPress 3.8 offered users a variety of features, it was still not up to date with the current needs of the market. WordPress.org decided to launch the 3.9 to provide users with more unique features that are practical and easy to implement. It has received great reviews from users and it is steadily growing in popularity.