How To Maximize Your Local SEO Performance For Health Benefit Firms

How To Maximize Your Local SEO Performance For Health Benefits Firms

How To Maximize Your Local SEO Performance For Health Benefit Firms

Local SEO uses different algorithms compared to your standard search engine optimization campaign, confusing many health benefits business owners looking to maximize their local traffic. Thankfully, our experts have created a guide on how to get ahead in the competitive local SEO game. Below are seven techniques guaranteed to increase your organic search engine traffic and ultimately provide a much-needed boost to your bottom line.

1. Research Related Keywords

Anybody who has ever done anything related to search engine optimization is probably tired of thinking about keywords, but we assure you that they are a necessary evil if you want your campaign to produce results. Unlike other platforms that tell you keywords are essential without explaining how to use them, we’ll walk you through the process.

The first step is to download Google’s AdWords tool and set up a campaign. Next, type your website’s URL into the provided keyword tool. This brings up a list of the keywords associated with your business and website.

On the left-hand column, you will see a list of “Ad Groups” from which your results above are derived. Manually delete any that do not pertain to you, and you should be left with between five and 15 groups of words that you’re looking to rank for.

Finally, highlight each group and ensure that your website has a page optimized for those terms. If you don’t have one yet, create them as needed using the guidelines below.

2. Construct Landing Pages For Search Phrases

Keywords work best if each page on your site only focuses on a few of them, so it’s best to have multiple landing pages instead of one gigantic one. First, identify which page you want to associate with a particular group of keywords. Examples of this in the health benefits would be “dental benefits”, “health benefits,” and “employee benefits.” Then, optimize the page you selected by including the relevant phrases in the following five places.

  • A. Meta Title
  • B. Meta Description
  • C. Actual URL
  • D. H1 Tag
  • E. Body Content

These are the areas Google looks for keywords in, so including them in all five locations should increase your SEO substantially.

3. Acquire Local Citations

There are three primary factors considered in local SEO rankings: time in operation, links back to your website, and reviews. The first element is mostly outside of your control, so let’s focus on the other two starting with backlinks.

Local SEO demands a specific type of link called a citation that includes your location. The best way to get these is to create a profile on local online directories such as Google My Business. Make sure that all of your listings have the same NAP (name, address, phone number) information, as even an insignificant discrepancy such as writing out “avenue” versus abbreviating it “Ave.” can be enough to confuse Google.

A variety of powerful tools are available to help you get these citations, including White Spark and Moz Local. Alternatively, YEXT offers an automated directory solution if you would prefer to do it yourself. However, we have noticed that professional services such as Moz Local consistently deliver better results than trying on your own.

4. Building Editorial Links

Citations are a good start, but all of their links include “rel=nofollow,” programming language that prevents Google from following that link to crawl to your site. We need Google to find you, so editorial links are required as a roadmap.

The best way to get these is to perform a quick Google search on “Guest Contribution Health Benefits,” where “health benefits” is the name of the field you’re in. You could also search for “Guest Contribution Dental Benefits.” The resulting websites should all allow guest contributions, enabling you to write content containing your links to them.

Any links provided in your author’s bio are likely to be of the “nofollow” variety, but the actual articles you contribute will not. Therefore, make sure to include relevant links in every post!

5. Social Media Signals

social media apps

It isn’t enough to merely post on social media: you need to use it to build valuable relationships with your target market. First, you need to start by providing quality content. If you’re not, the tips below cannot help you.

Once you have quality content, you can retarget it toward your local target audience and use the provided advertising tools to rack up likes, comments, and shares. This interaction tells Google that people are talking about your health benefits business, boosting your reliability for the keywords you identified during the first step.

6. Obtain Reviews

User-generated content such as reviews is the final thing considered in your local SEO performance. The best way to get positive reviews is to just ask for them, providing your Google+ and Yelp pages to make it convenient for your customers to do so. You can find additional review sites to recommend by adding the word “review” to the keywords you are trying to rank for.

Google values positive reviews very highly, so adding them to your online resume is sure to boost your SEO performance.

7. How Are You Doing?

Finally, you need to track your SEO so that you know it is working as intended. Google Analytics and Webmaster Tools are both great ways to segment your search traffic. What are your customers searching for? How often do they make a purchase? Affirmative answers to questions like these serve as reliable indicators that the campaign for your health benefits business is going well!

roofing-company-better-seo

How To Choose Keywords For Roofing Companies For Better SEO

If you own your own roofing business and your goal is to improve your search engine rankings, knowing the ins and outs of keyword research is a must – unless you are using an SEO agency. Using the free keyword planner from Google can help you to find roofer themed keywords that can boost traffic:

  1. List The Services You Offer
  2. What Is Your Main Target Service Area?
  3. Use Google’s Keyword Planner to Research the Phrases
  4. Incorporate Your Keywords On Your Pages
  5. Add The City You Service To Your Keywords

List The Services You Offer

list

Write down all services provided by your roofing company, such as commercial roofs, inspections, and repairs, installing new roofs. The point is to research your keywords for SEO purposes although eventually, each service will have its own page.

What Is Your Main Target Service Area?

It’s highly recommended to keep things simple by ranking in the main town or city that your physical address is based in.

Use Google’s Keyword Planner to Research the Phrases

Enter the services you provided in the list above as keywords in the keyword planner. Use your primary service area as the city when prompted.

Look for the keywords that have the highest volume when it comes to search volume from potential customers, and then organize based on the service they are under, once you have chosen the high volume keywords.

Incorporate Your Keywords On Your Pages

Quantum Roofing Keywords

Quantum Roofing in Maple Ridge does a great job incorporating keywords into their content – http://quantumroofing.ca/areas-served/maple-ridge

Of course, your goal is to enjoy stronger SEO rankings and to achieve that goal you should now incorporate these keywords into the text on your roofing company’s website. Make sure you don’t overstuff these keywords, but at the same time use each of them in their respective pages on your site.

It’s worth making the point again that you absolutely should not stuff keywords into your text, however tempting it might be to do that – effective SEO is about so much more than just stuffing the keywords into your blog or content.

Add The City You Service To Your Keywords

Cooper Roofing City Serviced With Keywords

Example of how Cooper Roofing added the city they service with their keywords – http://cooperroofs.ca/

Use city phrases too on each of the individual pages on your roofing company website, alongside your chosen keywords, but make sure you are only using the keyword on its relevant page.

Here’s an example of how it begins to come together. If your location is in Vancouver, and your chosen keywords are ‘best roofing repair’ you may want to incorporate an H tag on the page that relates to repair services that might say something like ‘Why You Should Choose Us For Roofing Repair In Vancouver.’

 

local-seo-property-management-success

SEO Techniques For Property Management Success

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Most property management companies rely on traditional means of gaining new clientele. Those means typically comprise print advertising and referrals from tenants and landlords. These methods have its value, but there are newer methods, like search engine optimization (SEO) that have just as much if not more value in today’s world.

The job of a property manager is a big one. Not only is it a responsibility to draw in new clientele, but it is also a responsibility to close on every deal. A property manager has to always think about meeting sales goals and consider the needs of the client while gaining their confidence. It is a big job that is possible using essential SEO techniques.

SEO is a way of essentially marketing your website in a way that makes it appear at the top of search engine results. There are several different strategies and techniques that you can employ to achieve search engine optimization. Considering how many people use the Internet to find a property to rent or buy, it is a set of techniques that no property management company can afford to ignore.

  1. Conduct Keyword Research
  2. Consider Local Traffic
  3. Optimize Entire Website
  4. Keep Websites Simple
  5. Use Social Media

keyword-research

Conduct Keyword Research

A keyword is a word or set of words that a person would enter into the search query of a search engine. When constructing a website, it is important to fill your website with content that features this keyword or keywords. To determine what word or words are best to use there are resources like Keyword Tool and Ubersuggest that will help. Use the words in descriptions or page titles on the website. Do not just awkwardly fill the site with random and repeated keywords not formulated in prose. Doing so can actually hurt your search rank.

Consider Local Traffic

local-seoEven though there is a worldwide reach on the Internet, a property manager needs to focus their reach in the immediate vicinity. It is crucial that people not located in the state, area, or region can find a website as there are long distance real estate transactions. However, the vast majority of the clientele for property management companies comes from the immediate vicinity. Choose keywords that are based on location. Examples of location-based words are the names of cities, towns, or neighborhoods. In many instances just listing the physical location of the management, office triggers a keyword in a search engine. Improve these chances by doubling up and adding a Google business page and account for your company.

Optimize Entire Website

It is not just the home page that is suitable for SEO. Every single page on a website can be optimized to bring legitimate and targeted traffic to a site. Every page has the ability to convert a visit into a client. There are several ways, specific to the purpose of each page, to accomplish SEO techniques.

  • Short URL – Make URL’s as short as possible. Make them unique yet easy to remember and understand. Describe the business in the URL if possible.
  • Use Heading Tags – These tags describe the purpose of the page to a search engine.
  • Use Page Titles – After the search engine determines the page heading tag is valid for the search, the page title is the description listed in the search results. Optimize the title with keywords that satisfy both algorithms and the user reading the description.

Keep Websites Simple

Red Hawk Property Management website

Red Hawk Property Management’s website is a great example of a clean and simple, yet effective website: http://phoenixpropertymanagementcompany.com/

Simple does not mean boring or basic. Simple means that it is easy to use with little unnecessary images, text, or advertisements. A simple site that is straightforward and easy to use will encourage clients to use your service, and it will encourage search engine crawls. The crawls will create traffic, and the ease of use will convert that traffic into clientele.

Use Social Media

The use of social media in addition to website optimization is crucial for success in today’s market. It is easy for this to seem like an extra responsibility in addition to website optimization. The following techniques will prevent double work:

  • Link Platforms Connect all the social media platforms possible. Several social media sites facilitate this link allowing one post to be shared across several platforms.
  • Share Website Content There is no need to create content for both social media and websites. Create material that is suitable for all platforms.

social-media

7 ways dentists improve seo

Seven Ways For Dentists To Improve Their SEO

7 ways dentists improve seo

Dentists running their practices lead hectic lives, so it’s understandable if you have put off getting into SEO. However, SEO is vital for any modern business’s chances to succeed. Consumers are increasingly likely to use a search engine to help them locate a local dentist, so you could be losing out on a lot of potential patients without an optimization strategy. Here are seven tips that will help you improve your search engine performance:

Contents

1. Claim A Variety Of Local Listings

The first step in getting search engines to prioritize your business is to claim a local business listing on platforms such as Google My Business, Yahoo Local, and Bing Local. Search engines smile upon business owners who have filled out and verified their listing on these services, and doing so is 100 percent free of charge.

While you’re filling out your company’s information, it is essential to be both thorough and accurate. Be sure to update all of your listings if your phone number, address, or any other critical information changes.

2. Using Local Keywords

The average private dental practice has no chance of rating highly for extremely competitive search terms such as “dentist,” but thankfully you don’t need to. Individuals almost always seek a dentist in their local city or neighborhood, meaning that it is good enough to rank well for “neighborhood name dentist .” For example, a dentist in Richmond, BC would be more interested in his ranking for “Richmond BC dentist” than he would be for “dentist” or even “BC dentist.”

It is important to remember local neighborhoods and alternative names when selecting your local keywords. For instance, the dentist above may need to rank highly for “dentist downtown Richmond BC” if he wants to attract patients just in the downtown area of Richmond, while a more specific listing such as “dentist Steveston” may appeal to a hyper-local prospective customer base. The best way to know which terms are essential for you is to see what your competitors are using.

3. Ask For Reviews

ask for reviews

Positive reviews have the apparent benefit of reassuring prospective patients of your skills and reputation, but they can also boost your SEO. Positive reviews on sites such as Yelp feature prominently on Google as well, so they are read by many who would never visit the source site. Reviews posted on your local listing above are also extremely prominent, especially since Google’s search engine algorithm considers reviews for its rankings.

The best way to get a patient to leave a review is to just ask for one. Reviewers tend to stress the courtesy of your office staff and how long they had to wait before you could see them, so excel in these two areas if you want the most favorable reviews.

4. Inform The Public What You Do

It may be tempting to provide a link to your website and expect potential clients to visit it, but this does not always happen. Instead, try to include all of your information in every listing you have. Not only will this entice more people to visit your site, but it will also appeal to patients looking to limit the hassle on their end.

For example, a dentist with a specialty in pediatric dentistry should mention this fact in every online listing they can. This will help them rank well in searches for their area of specialization while simultaneously encouraging prospective clients to give them a closer look.

5. Ensure That Your Listings Are Consistent

Search engines are smart and getting smarter, but they’re still prone to dumb mistakes. For instance, if your NAP (name, address, phone number) information varies between listings, search engines assume that it is two or more separate practices! This is true even if the discrepancy is silly, such as writing out Avenue in your address on your website but shortening it to Ave. on Google My Business. Make sure that every listing is perfectly identical for the best SEO performance.

Another common problem for dentists is an inconsistent name. John P. Smith, DDS and Smith Dental Associates, Inc. could well be the same company, but search engines may not realize it. Pick one name and use it throughout your entire digital footprint.

6. Make Your Website Mobile-Friendly

mobile friendly website

As more people browse the internet on a tablet, smartphone, or another device, it is becomingly increasingly important for your website to run well on these devices if you hope to secure their business. One easy way to do this is to ensure that the guts of your site use responsive design, guaranteeing that it automatically adjusts to any screen size. Click here to see a dentist’s site that is mobile-friendly.

It is also easy to test your page’s performance on mobile. Google offers a Mobile Friendly Test to give you a baseline of what customers can expect. You should also try to access your site using a variety of devices and internet browsers for firsthand knowledge of what prospective patients are experiencing.

7. Write A Blog

Finally, a blog is a great way to help Google’s algorithm find you. It loves content that updates or changes over time, so a site that lists only critical business information can start to feel stale. A maintained blog ensures that this never happens to your site, keeping it relevant indefinitely.

Dentists have a broad variety of topics to blog about, including mouth maintenance tips, scientific breakthroughs, and dietary information. Topical keywords or your areas of specialization are also strong subjects to consider writing on. Your blogs will also add additional keywords to your site, helping search engines respect you as the authority figure in your industry that you are.

Conclusion

The seven tips above can help transform a dental practice with mediocre SEO ratings into a leader in their local market. Good luck!

local-seo-rank-better-in-google

Local Carpet Cleaning Company SEO: Use These 5 Steps To Rank Better In Google

local-seo-rank-better-in-google

Just like other companies, carpet cleaners must find ways to entice new customers.  Unfortunately, when most people need their carpets cleaned, they only look at the top companies in online Google searches.  If you aren’t one of these listed companies, you’re missing out on new customers.  Thus, it’s imperative that your company ranks highly in Google searches via SEO or search engine optimization.

This article discusses a 5-step process that will help your company get higher search engine rankings.  However, it’s good to understand this SEO process and its potential to gain more carpet cleaning customers.

Contents

3 Reasons Why You Must Take Local SEO Seriously

Customers No Longer Use the Yellow Pages for Company Inquiries

In the past, it was easy to advertise in the Yellow Pages and get new customers.  However, 97 percent of consumers search online to obtain information, and Google is the number one online search engine.

Get Free Traffic

Business advertising has changed over the years, but this doesn’t mean it’s gotten cheaper.  The higher your company ranks in online searches, the more free traffic it could receive.  More traffic means that you have more chances to get more customers and spend less money to get that traffic.

Receive Quick Results

For most national and global companies, it can take as long as 12 months for their online search rankings to increase.  However, most carpet cleaning companies are local.  This is beneficial because you don’t have to compete with national and global companies.  You only have to worry about local competitors, and most of them haven’t tapped into local SEO yet.  The good thing is that your rank could greatly improve within only a couple of days.

Thus, local carpet cleaning companies should use the following five steps to boost their overall rankings in Google:

1. Find Keywords

The first step to getting better SEO rankings involves putting together a list of carpet cleaning keywords.  For example, pick generic keywords such as “carpet cleaning,” “cleaning carpets” or “rug cleaning.”  Find words that describe your company’s services. Once the list is complete, open a Google AdWords account.

Don’t worry because the account is free, and you won’t have to pay to initiate an ad campaign.  Opening an account just gives you access to Google’s Keyword Planner, which lists thousands of keywords from numerous niches.  Use the planner to research your list of keywords.  It has statistics about how many times your chosen keywords are searched for.  Not only can you estimate possible future traffic, but also find other keywords that you may not already have on your list.

keywords

Now, it’s time to compile a final keyword listing based upon your keyword planner research.  Divide your keywords into the following two types of keywords:

  • Buying Intent – When a person uses this type of keyword in an online search, chances are, that person is ready to buy. For instance, a keyword such as “professional carpet cleaning Vancouver” means that this person is looking for a carpet cleaning service in Vancouver. All in all, concentrate on buying intent keywords because they will attract buyers quickly.  Make sure they are prominent on your company homepage.
  • Research Intent – When a person uses this type of keyword in an online search, at this point, he is just researching your company. Do not focus on research intent keywords as much as buying keywords during advertising campaigns. This is because they don’t lead to quick conversions.  Use them in posts that describe your company’s services.  When customers are ready to make a buying decision, they’ll already be informed about your company’s carpet cleaning services.

2. Optimize Keywords in These Two Important Places

Make sure that your final keywords are optimized on your company website, and on your Google My Business page.

Google My Business Page

Consider this page to be a little summary of what your company has to offer.  This information is usually listed on the “Map” area of Google’s local business results.  Not only will this make your company more noticeable, but you can also expect to get higher rankings in Google’s search results.

It’s harder to get this type of ranking with just a regular website.  But make sure that your Google My Business has the following complete and correct information about your company:

  • Verification – Create a page and submit it to Google for verification. Once it meets Google’s approval, you will see a green checkmark by your company’s name.
  • NAP – This stands for the company name, address, and phone number. Make sure that all three things are correct. Keep in mind that this will be shown all over the internet, but you want to emphasize that you have a local business.  Do not list your company with an 800-phone number.  Choose a local number.
  • Categories – According to Google guidelines, you must list company categories per the services performed, and not by the benefits received. List both primary and secondary services. For instance, carpet cleaning may be your primary service.  However, your company may also offer upholstery cleaning, RV detailing and even leather cleaning.  Do not leave these secondary services out.  Try to list at least 3 to 5 service categories.
  • Description – Create a description of your company with a minimum of 100 words. Make sure it ends with an attention-grabbing call-to-action. Use the following format for your company description: Name the company and its main services.  List the city where your company is located.  Talk about company history and why customers keep coming back.  Provide a local company phone number and end with a strong call-to-action that tells potential customers what to do.  Consider offering a nice discount.
  • Hours – List your company’s hours. Ensure they are the same as other listings on the Internet. Also, distinguish between service and office hours.
  • Pictures – Put plenty of images on your Google My Business page. This is a great way to grab the attention of potential customers. All photos must be crisp, sized a minimum of 10KB and have a resolution of 720px x 720px.  Also, change the default Google My Business background.  Choose a background that displays your company’s brand instead.

Your Company Website

Focus on SEO for your company core pages. These are the homepage and service pages.  Make sure they are optimized with plenty of buying keywords.  Next, optimize your company’s blog and FAQs pages with intent keywords.  Concentrate on the following:

  • Homepage – When it comes to your homepages, pay the most attention to the title tag. Consider it to be just as important as book chapter titles. It should have at least 50 characters and formatted to show your company’s, name, primary service and city location.
  • Meta Description – this element should be a minimum of 100 characters. It should also name your primary service and have a call-to-action. The best format is to list the company name, the primary service, your city, a phone number and something to entice customers such as a discount.
  • H1 Headline – This headline must list your company’s main service. Not only should it describe what your company does, but it must also have a great call-to-action.
  • Page Copy – This copy should review your company within 500-1000 words. Display company history, services and customer testimonials. Be certain that it does not contain grammatical errors.
  • Service Pages – Each primary service must have a separate page that is filled with numerous buying intent keywords. The same rules used to optimize your homepage should be used for each primary service page.

Since the foundation of your SEO campaign is done, start creating links and citations.  Both of these things can significantly boost your rank with Google.  Also, it helps you to get more potential customers.

  • Citations – What is a citation? It lists your company’s name, address and phone number. It is an online company NAP.  Place citations in places such as Facebook, yellowpages.com, your local Chamber of Commerce and even different carpet cleaning directories.  Such directories are both free and paid.  Research Google Analytics to see which type of directory will drive the most traffic and lead to the most conversions.
  • Links – Google uses many factors to rank websites. One such factor depends on whether or not your website has a lot of inbound links from other authoritative websites. Connect with other companies in your industry in different cities. Obtain links from these types of websites.  You could even consider trading web links with industry companies.  Also, find out where the competition is getting authoritative links by utilizing online tools such as Moz Open Site Explorer.

4. Ask for Company Reviews

reviewsAsking for reviews is very beneficial. First, this convinces potential customers to take a chance on your company.  Also, it shows Google that your business is legit.  Most review sites can help in this respect, but Google My Business will drive the most traffic in a quick manner.  Email satisfied customers and ask them to review your company’s services.  Make sure there is a link to your Google My Business profile in all emails.  Do this on a regular basis, and you’ll find it very advantageous for your company.

5. Track Results

Track the results of all SEO campaigns.  This is the only way to know if they are working and if adjustments need to be made.  There is a lot of information to track, but concentrate on the following three things the most:

  • Rankings – Google factors in your browsing history when it determines your page rank. In order to get the right rankings, you must use a specific tool known as the Google Search Console. The name was changed from Google Webmaster.  Use this tool to check search engine rankings a minimum of once a month.  Also consider purchasing a paid tool that is listed on RankRanger.com.  This tool allows you to get information from each SEO campaign.
  • Traffic – Use Google Analytics, which is a good way to track results. It shows how much traffic is received and which website pages are providing the most traffic. You’ll also see how much traffic is generated based upon the Google search engine.  Track results and look for trends.
  • Conversions – When your website visitors do what is listed in your call-to-action, this means that you have a conversion. For instance, if they want them to call you for carpet cleaning, you’ll give them a discount. Google Analytics lets you monitor phone and website conversions.  Also, you’ll see which of your website pages have the worst and best conversions.

tracking

It’s Time for You to Follow These Steps!

Now, you can see how SEO campaigns can drive traffic to your business.  Follow these steps in order:

  • Find keywords
  • Optimize keywords in these two places
  • Create links and citations
  • Ask for company reviews
  • Track results

 

importance of seo to car accident lawyers

The Importance of SEO to Car Accident Lawyers

importance of seo to car accident lawyers

With all of the competition out there, it’s easy to see why so many car accident attorneys are having problems in the workplace and it’s even more prevalent on the world wide web. In our experience, a city like Las Vegas seems to have so many car accident lawyers all battling to get clients offline and online. In this case, how is it possible for you to stand out above the rest?

The answer, my friend, is (SEO), otherwise known as search engine optimization, this is the way to assist your law firm in becoming one of the most sought-after company’s online. Increasing your search engine rankings and grabbing the attention of potential clients. It’s been proven to work much better and will get you clients before your competitors have a chance to.

seo tools

Why is SEO an Important Tool for Car Accident Attorneys to Have?

By having SEO services your law firm’s website will gain more attention on Google and various other search engines, allowing your potential clients to locate your site more easily. With so many people trying to find reliable legal advice online, you’ll be able to provide them with excellent legal representation when they can be directed to your website.

Aside from this, there are also many benefits associated with SEO.

Heightened Awareness of Brand.

When you’ve high search engine rankings, your website will pop up before any others get a chance to. This method of brand recognition pays off in the long run, especially when they’re browsing various sites and comparing them to one another. After all, how can they get you to represent them without knowing your law firm?

Has a Lower Cost

SEO services are tremendously cheaper than other marketing techniques, especially those involving the media. Even though SEO can take some time in the beginning, but in the grand scheme of things it pays to be patient. Those surfing the web using Google and various search engines for legal services are genuinely interested in your law firm – you only need to invite them into the virtual front door.

Tremendous Return On Investment

Low priced SEO services will give you the ability to achieve a more attractive ROI on your marketing funds. The more people who utilize your search engine along with being the highest on the list of search engine results is specially developed to generate more potential clients for you. In the long run, it creates a more significant amount of revenue at a low cost.

Does improved search engine results attract more clients?

customer magnetThe primary objective with SEO is to produce a higher search ranking. However, it does not stop there. The rankings are just a small part of the puzzle to bring in higher amounts of clients to your car accident law firm.

The result of having good search engine rankings is attracting more people to your personal site. With just the right keywords, browsers are directed to your company’s website. However, if you have low rankings – or are not located on the first page – you won’t get the kind of traffic you’re hoping for.

Traffic generated through SEO are actual customers who’re willing to pay for services and are searching for your company, not vice versa. These web browsers are explicitly looking for a car accident attorney when visiting your site and have been motivated to reach out to you. After they make the ultimate decision to contact you, it is a future client who’ll possibly come to you with their legal matters.

seo strategyAre there SEO strategies which are better to use for car accident lawyers?

Just knowing the SEO advantages isn’t going the only thing that needs to be done – you also need to be strategically inclined as well. Something that’s specifically designed to generate more clients to your growing car accident firm.

Implementing Localized SEO

Even though many companies offer online services, personal representation and legal advice have to be performed face to face which is why many web browsers turn to law firms in their local area – having someone closer to where they live, makes it more convenient for the client.

To give your client base a more attractive appearance, there are a wide variety of options for you to use, which are just a hop, skip, and jump away including local SEO.

A great way to make your firm more attractive is to include contact information, like your car accident law firm’s location and telephone number, that’s located on the homepage, as well as others pages found on your law firm’s site.

For additional assistance, you’re also able to create an account with Google My Business, this way Google knows where to place you in their search results. It also sets your company on Google Maps as well, making it easier for clients to locate your car accident firm and come to the office.

Create Top Quality, Reliable Content

One way in which that’ll help your law firm stand out from the rest is by showing others you know what you’re talking about. Putting your information on the world wide web is an excellent way for you to get recognized. You can also post informational articles, blog posts, and a variety of others as well. It helps clients to get further information about your car accident firm. Making them more receptive to the firm’s services after seeing all of your knowledge.

Choose Keywords That Emphasize Your Area Of Expertise

Since your law firm specializes in car accident injury cases, it limits the number of people who’re considered to be potential clients. One way that makes your chances better is ranking for keywords. If your law office was located in Las Vegas, something like “Car accident lawyer in Las Vegas” is a great way to get started. One way to receive rankings for keywords is by posting on your personal blog and in articles which improves your strategical way of thinking and has much better results as well.

In Conclusion

In today’s world, Google and other search engines are essential tools for marketing. Without better site rankings, you won’t get the traffic necessary for helping your company to expand. The truth of the matter is, SEO is the best option for success.

on-site-search

Help Me Help You: A Guide to Optimizing On-Site Search

on-site-search
Having a well-optimized site search tool does two important things for your site. For your customers, it allows them to quickly and easily find what they are after. For you, it gives valuable insight into what your customers are looking for when visiting. With this information, you as a business can make sure you are meeting their expected needs, and if you find that you are not, you can adjust your products and services to serve them better.

In fact, customers who do an on-site search generate more revenue than those who do not. For example, an average of 30% of visitors will perform an on-site search, and for e-commerce websites, customer conversion rates nearly doubled from people who used on-site search and found what they were after.

You probably think that you understand why a great on-site search tool is important, but figuring out how to make it great is easier said than done. Here are some simple ways to improve your on-site search tool to make sure that it is useful and intuitive for your site visitors.

header-image

Design

Start by making sure that your search box is a static fixture on all your pages. It should appear in the same spot with the same design regardless of the page your customer is on. It is also recommended that you make it a visible search “box” and not just text or an icon. A Nielsen Norman Group study showed that there was a 91% increase in search usage when displaying a box versus text alone. This is a great reason to be sure to use a traditional search box format. Jet.com does an excellent job of keeping their search bar in the same front and centre location across their entire site. Regardless of where the customer is in their shopping journey, they can quickly and easily perform a search for additional products.

Design-Example-Jet

To further enhance your search box place some text inside of it so that it is evident to users what the purpose of the box is. Something as simple as the word “search” or “search for” works perfectly, or as Jet.com has, “Search and start saving…”

You also want to allow your user to start the search by simply hitting the return key. You don’t want to force your user to mouse and click the search button/icon.

Functionality

It’s important to make sure that your on-site search will auto-complete as your customers are typing in their requests. This enables them to find exactly what they are after on your site painlessly. Zappos’ search bar is an excellent example of this: entering only the first four letters of Adidas returns ten possible queries from the various collections they carry.

Functionality-Example-Zappos

Setting up autocomplete is a relatively simple process, and most site design templates like WordPress offer free plug-ins.

Results

Try helping your customers by tackling the most reasonable terms and providing customised results based on the query. So the goal would be to have a different results pages based on different search terms, even if the terms are very similar. FTD does a great job of this with their wedding flowers, providing custom graphics that correspond with that term, versus their standard layout for a more general query such as white flowers.

Results-Example-FTD

The reason is that if a client searches a second time with a similar search term, it is likely they did not find what they wanted the first time. You want to make sure you are returning different results pages and images each time to increase the chances of them landing on exactly what they are after.

To that end, you also want to be very sure that you do not return a zero results page. Have a plan in place to return a page of value even when no results are found. You could return a page with your most favourite items, sale items, or even better, when possible you can return items in a similar category as the item they entered in their search. Best Buy does a good job of this when searching for the fictional item milk steak, wherein they return items that pertain to a similar term they carry.

Results-Example-BestBuy

Visual

If you offer items in varied colours, sizes, etc… try returning images that best match the searched terms. For example, if you sell outdoor equipment and someone types in “black grill” you want your results page to show images of the black options of all the different grills you sell, just as Home Depot has done.

Visual-Example-HomeDepot

Likewise, if the user types in “patio chairs” you want the results to show images of your selection of patio chairs. You may not always have images to match every option you offer, but do your best to match the returned images as closely as possible to the original search terms.

Understanding the added value a robust on-site search tool will give to your clients makes the effort it takes to optimize your search tool well worth it. Taking the time to make sure your search engine is working hard to make your user experience smooth and productive will dramatically help convert visitors into customers.


nicole-stelmarNicole Stelmar is a digital marketing specialist for Inseev Interactive, a digital marketing agency based in San Diego. Nicole specializes in helping businesses of all sizes use digital marketing and SEO to grow their digital presence.

ssl certificate boost seo and customer retention rate

How An SSL Certificate Can Boost Your SEO And Increase Your Customer Retention Rate

ssl certificate boost seo and customer retention rate

Do you know that an SSL certificate can improve your search visibility?

A recent study by Harvard Business School shows that increasing your customer retention rate by 5% increases profit by 25 – 95%.

ssl seo

 

Businesses are working hard to get to the first page of Google SERPs. Although, some of these businesses work in line with Google’s algorithm updates while others use black-hat SEO practices. On the long-run, this will not go well with their website.

However, there’s one technique most webmasters overlook which is not only important for driving organic traffic but to also retain customers.

It’s simply leveraging SSL to improve their business.

A recent Google transparency report shows that 79 of the top 100 websites still don’t deploy HTTPS. Even eBay, the popular shopping site doesn’t.

That’s so bad — this is one of the reasons why sensitive user information is disclosed daily and accounts been hacked.

So it doesn’t sound like a new thing anymore when we say users accounts are been stolen and sold every day on stores in the dark web.

ssl conversion

 

Well. in this article you’re going to find out why you need to install an SSL certificate on your website if you have not done so.

But first, let’s get the basics out of the way.

What is SSL Certificate?

An SSL (Secure Sockets Layer) certificate provides a security layer on your website to protect your website from sharing sensitive visitors/customers information.

According to the official SSL websiteSSL is the standard security technology for establishing an encrypted link between a web server and a browser.

This link ensures that all data passed between the web server and browsers remain private and integral.”

So, an SSL encrypts plain text like credit card details, passwords, and data that only the website and the user are meant to decrypt. It also authenticates websites and let users know when a website is not secured to visit/use.

You can identify that a website is secured with SSL certificate if it’s deployed via HTTPS like this: https://www.example.com with a padlock as shown below.

ssl seo conversion

 

And in Google Chrome there’s an additional word added — “Secure.”

ssl retention rate

 

Here are the ways an SSL certificate can help improve your business, and gradually boost your organic search performance:

1).  SSL enhances customer and visitor trust

The internet is really porous. We see a lot of horrible things happening online daily.

And it seems every day there’s another security breach headline. Studies have revealed that over 30,000 websites are infected with malware each day.

malware infections

 

So how do you make your own website safe for users?

By using a layer of security that communicates the security of your website to your customers (i.e., SSL certificate) from a trusted company, you can make your customers feel safer.

When customers see the “secure” in their browser address box and the padlock icon on your website — psychologically it makes them feel safe and positive about your website.

And they’ll feel like, “yes, this website is secure we can buy from them safely.”

Personally, I made up my mind that I’ll not even register on any website that doesn’t have an SSL certificate installed let alone buying a product there.

But, how exactly do you make your customers trust your brand?

Start by installing an SSL certificate. It’s a cheap way to get your customers to trust your brand more. A study by SaaS Brand found that 39% of websites with a secure server acquires more customers in the long-run compared to websites without it.

If you don’t have an SSL certificate installed you’re leaving a lot on the table and you’re turning your customers away. When visitors get to your website and they see this:

non ssl URL bar in browser

 

“Not Secure” – it immediately turns them off. They won’t buy from you.

2).  Improve Google rankings

In 2014 Google mentioned that in a way to make the web a safe place and to secure privacy for online users, they have decided to crawl more websites with HTTPS by default.

“Today we’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages. Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page.”

Yes, this is something you should take advantage of.

But will it work independently of other ranking factors?

No.

You need to optimize your web pages in line with Google’s guidelines. Then, by the time you add an SSL certificate, it becomes an added advantage and interestingly that’s just where the web is moving to, we can’t possibly hide from it.

The process of setting up the SSL certificate can be a nightmare if you’re not experienced. However, most web hosting companies have made it easy by allowing you to install it in one click.

And have it updated automatically when it expires — having it installed isn’t enough,  updating is very important. It’s even scarier to visitors when your certificate expires and you don’t update it.

Look at this:

site's security certificate not trusted

 

Source: Netcraft

Your visitors will immediately hit the back button when they get here, especially those who understands what HTTPS means.

If you Install an SSL certificate properly you’re more likely to experience an increase in website traffic which your business needs to grow.

Malware attack can really affect user experience on your website and gradually pull your organic search rankings down. It’s possible.

If your website is been attacked by a malware Google may likely penalize your website.

And sooner or later, you’ll ultimately lose your ranking.

You know that time is required to recover from any form of Google penalty and might be difficult to return to your top ranking positions even after you’ve recovered from it.

In addition, don’t be the one distributing malware to your customers as a recent Kaspersky security bulletin reported that browsers are more vulnerable to malware attacks.

While there are other methods you can use to avoid this from happening it’s important that you use an SSL company that keeps you in check.

browser vulnerable to malware

3).  Improve Conversion Rate

It’s no news that if your customers trust your brand they’ll feel safer buying from you, and even become loyal brand advocates.

It’s very important that your prospective customers trust your business. This would make it easier for them to submit their credit card details and carry out safe transactions.

Remember that when there’s no trust, then there may not be a drive to buy.

The reverse is the case if your prospective customers notice that you are being careless about their security — they’ll take their money to your competitors. Worse case scenario: they might never return to your (unsafe) website.

However, not all customers will understand this technical stuffs, so it pays to add an SSL trust seal on your website to let your customers know how you value their safety.

See some examples of Trust seals:

trust seals

A case study by Symantec reveals that a client saw a 10% to 87% increase in conversion using Symantec EV SSL seal.

effect of trust seals on conversion and sales

 

This goes a long way to prove that an inclusion of SSL seals in any part of your website especially on your shopping cart can significantly improve your conversion rate.

On the flip side, your conversion will likely suffer without a seal. Or what do you think?

4).  Keeps data secure

While SSL certificate shows everyone that your website is legitimate it also allows you to secure your customer’s credit card details, bank details, and their passwords.

Hackers are constantly creating phishing websites but having an SSL certificate can significantly combat this practice and differentiate real websites from phishing websites.

More so, it’s important that you use a trusted SSL company that can really help you with adequate security; they would scan the web for a duplicate of your domain DNS and SSL private key constantly — you need this to be double sure about your user’s safety.

This is important — it ensures that your DNS and private key aren’t easily stolen with a malware just the way it happened to NiceBank, a large financial institution (NiceBank is a fictional bank that was used in a case study by Venafi).

NiceBank’s DNS and private key were stolen and used to create a phishing website that tricked a lot of the bank’s customers into submitting their credit card details to the site thinking that it’s the correct website. How sad!

And eventually, the credit card details were sold on the dark web at the AphaBay market — a fraud marketplace in the dark web.

alpha ba market

 

This is very important for all websites that accept credit cards, debit card and passwords.

Honestly, your customers will like to stay with your brand knowing that you care about their safety online.

Conclusion

I’m sure you’re now aware of the need to use an SSL certificate on your website.

Without one, users will hardly trust you and search engines will give other website preference over yours.

You can acquire an SSL certificate from any trusted company or get it for free from Let’s Encrypt, if you don’t yet have a budget for it.

However, the fact that it’s free doesn’t mean it’s trash. But here’s my candid advice: If you truly care about user’s safety on your website, invest in a premium SSL certificate.

Side note: If you don’t accept payments or collect emails and passwords on your website, you might not need an SSL certificate.

But you should install it because you’ll most likely be losing traffic to your competitors that have installed SSL certificate and also because that’s the norm online right now.

As usual, I’d love to hear from you. Do you use an SSL certificate on your website? What results have you seen so far?

 



michael chibuzorAbout the Author — Michael Chibuzor is a professional content writer and digital marketing expert. He helps software companies acquire more leads and 10x revenue. You can check out his
marketing cost breakdown before investing in search engine optimization or any channel. You can also reach him on Twitter @mikecoder

deconstructing googles algorithm in code

Deconstructing Google’s Algorithm to Understand Advanced SEO

Let me introduce you to a hard-hitting reference that is useful in making adjustments to your website to help improve your search ranking and, in turn, let you benefit from any increase in search traffic. SEO or Search Engine Optimization is the act of maneuvering website pages to become accessible by search engine crawlers so they can be indexed and easily spidered.

Understanding the art and science of how search engines recognize pages pertinent to a query of viewers and designing market strategies based on this, is called search engine optimization. It is a cost effective tool to acquire “live” and “real” business leads. In most cases, SEO delivers a better return on investment (ROI) than any other online ads like affiliate and pay per click advertising, digital campaigns and promotions, email marketing, social media marketing, and newsletters.

An algorithm is the key to a search engine. Web pages are evaluated, and relevance is determined by using an algorithm. All the gathered data from web pages passes through a crawler, a robot that scans all these pages for inclusion in the search engine.

SEO experts across Canada and the United States are prey to Google’s algorithm standards. If found to be guilty of violating Google rules, their sites may end up being penalized. Others, who outsource social media services along with their SEO efforts are also bound by the same rules.

golden key on keyboard

Google’s Algo Is The Key

Google has a highly developed and comprehensive technology, an uncomplicated interface, and a wide array of mechanisms which enable the viewers to have easy access to some information.

Google can search the web and locate information in numerous languages, generate maps, provide a collection of quotes, read news articles, and find friends by utilizing the phonebook lists available or search 3 billion web pages online.

Google takes pride in having the largest archive of Usenet messages in the world since 1981. You can access Google’s technology from any conventional PCs or desktops or from many wireless platforms such as smartphones, WAP, handheld devices, and gadgets that are internet equipped.

Social media marketing services are also highly linked to Google’s standards and processes that almost everything online works the same way Google does. In fact, Google created its own social media and marketing channels such as Google+ and YouTube.

Popularity Based on Pagerank

Leading portals and websites’ choice of technology on web search has always been Google. It has also been beneficial to advertisers because of its unique programs in advertising which do not hamper the surfing experience online and at the same time, bring profit to those running the ads.

When a user looks for a particular keyword or phrase online, various search engines give back the phrase or keyword in a page order depending on the number of times it was initially searched. Google’s technology on web search utilizes hypertext-matching analysis and PageRank Technology that implement calculations without intervention from humans. As the internet grows, structural design of Google simultaneously expands.

PageRank Technology is an algorithm that utilizes a million terms and variables and calculates a factual computation of web pages to determine which are significant. It then measures the pages by computing 500 million variable equations and terms up to 3 billion. Compared to other search engines, Google does not calculate links but makes use of the sizeable link structure of the web as a tool for organization.

Back Links are Considered Popular Votes

chain links

Quintessentially, the importance of a page in Google is calculated by the number of “votes” received. Aside from this, Google makes an assessment of how important is the page involved in the voting process. As a result, significant pages with a high ranking can boost other pages that are just as relevant. One thing to consider is the technology of Google has no intervention of humans in any way and utilizes intelligence inherent of the internet and its data to make calculations on the importance and ranking of a page.

Aside from backlinks, marketing, and social media referrals can also be one good way for your site to get a “vote,” which greatly helps your chances of getting onto the first page of Google’s SERPs.

Hypertext-Matching Analysis

Google, unlike its conventional counterparts, is hypertext-based. Meaning, all of the content on the web is analyzed including font factors, subdivisions and correct positions of all terminologies on a page. Also, Google evaluates the closest web pages and contents. Any subject matter not disregarded by Google pays off in the end and enables Google to retrieve results closest to queries of viewers.

Google has three simple ways in managing a question submitted in a search box:

  1. Upon submission of the question and when the enter key is pressed, the web server communicates with the index servers. An index server is composed of the same index as the book that displays the particular page that contains a query.
  2. Afterward, the query is submitted to doc servers, and these servers reclaim the documents stored. Snippets or page descriptions are then produced to suitably recount results of the search.
  3. The results are retrieved then returned to a user in less than a second. Every month, Google updates their indexing by doing a recalculation of the Page Ranks of every crawled web page. This update is referred to as the “Google Dance.”

Do You Know The “Google Dance”?

couple dancing

The Algorithm Shuffle

The assessment of the algorithm takes days to finish. It is during these periods that results of searches fluctuates. These fluctuations are known as the “Google Dance.” It usually occurs in the third week of the month. Google search uses two servers, and during the monthly update, these also change. There are also fluctuations that occur sometimes, but they are not part of the “Google Dance” rather they are a fresh crawl of Google and are commonly termed “Everflux.”

Google’s other servers, www3.google.com and www2.google.com usually provide the same results, but they differ during the dance.

For the better part of the “Google Dance,” the rankings on www2 and www3 are new rankings that will be transferred to www when the dancing stops. Whether the calculations are done 40 times or not, the final rankings become visible only as early as can be. That is because, during the first recap, the assessed figures emerge too close to the final numbers.

By checking the data box and making some calculations, you can see visibility of this in the Page Rank Calculator. Sometimes, results from www2 & www3 are visible on the www server during the dance but only for a short time. Also, www2 & www3 results disappeared in shorter periods. After the Google dance, results on www2 & www3 matches that of www.

Author’s Bio:

Patrick PanuncillonPatrick Panuncillon is an SEO and Digital Marketing Expert and the CEO of Linkvista Digital Inc., a company based in the Philippines. Together with his team of highly skilled digital marketing professionals, they help their global clients increase their online visibility and enhance their worldwide reach by dominating the first pages of SERPs.

what types of business benefit most from local SEO

What types of businesses benefit most from local SEO strategies?

In today’s blog post we have Thomas Eder of Sawgrass Digital Marketing here to tell us about the types of businesses that benefit most from SEO, why SEO isn’t right for every business, and how you can predict if SEO will have a high ROI.

Thomas has also included a simple formula you can use to calculate the ROI of an SEO campaign.


All local businesses can benefit from a proactive SEO (search engine optimization) strategy. Customers are searching for local businesses at an ever increasing rate, and it pays to be a part of the conversation when a consumer is evaluating products or service providers in the local area. Even if you aren’t ready to invest in a full-scale SEO campaign that ranks your website for competitive keywords you can still engage in other tactics that ensure your brand is properly represented in a search.

If you are interested in launching a full-scale SEO campaign, there are factors to consider before making the investment. I’ll be exploring those factors in this article, and it’s my goal to give marketing managers, business owners, and entrepreneurs insight into the viability of a local SEO campaign. Because from an investment perspective SEO isn’t right for everyone but when it is right, it’s really right.

Good SEO is not cheap

Now this isn’t meant to discourage your from investing in SEO, but I do wish to create some awareness. Notice I used the word “investment”? This is a crucial distinction; SEO should not be treated as a cost. A cost is a simple and often necessary expenditure of money, time, or other resources. SEO is intended to produce a return in the form of increased exposure and new customer relationships. Therefore you need to be confident that your investment will generate a return. SEO is an investment in the success of your business, and it’s your duty to make sure it’s a prudent one.

There are more than enough agencies and freelancers out there willing to sell cheap SEO as an add-on to an existing marketing campaign to make more money on the back end. These happen to be the same agencies that have poor track records with SEO; this is not a coincidence. The mistake is in treating SEO like an afterthought. A good SEO agency will price their services depending on your location, industry, and the competitive landscape in your area. This increases the odds of success for your campaign and is just plain smart.

Good agencies approach the pricing situation in this manner because it’s important to know what level of resources will be required to achieve the desired ranking. This means that the business owner needs to weigh the pros and cons of the SEO campaign. They need to take into account the return on investment and determine if the campaign is worth it. Below are a few factors that will help you decide what sort of businesses can see high returns from an SEO campaign.

stick figure holding magnifying glass

Population and Search Volume

If your local area is small, it’s obvious that you’re going to have fewer customers to sell too. It’s important to know for sure how many new customers you require per annum to evaluate the viability of an SEO campaign. A good indicator of the feasibility of the local market is search volume or the average number of monthly searches your desired keyword has. If the volume is high, it’s a good indicator that there is a healthy and thriving market available to support an SEO campaign.

High-Cost Per Customer

Also, known as LTV or lifetime value, a business should be acutely aware of the average lifetime value of their clients. Knowing the LTV allows you make informed decisions when it comes to investments in operations, marketing, and other crucial business activities. For example, industries like law, dentistry, or HVAC typically see significant returns from an SEO campaign. The average LTV for their customers can be in the tens of thousands of dollars, making the investment worth it.

In contrast, a high volume low margin business like a restaurant will benefit from an SEO campaign but will likely struggle to pay off their investment. It’s also important to note that a business that has customers with a high LTV will benefit more because they aren’t pressured to make as many sales as a lower margin operation, thereby increasing the success rate of the campaign on the whole.

emergency services for search engine optimization

Emergency Services

When the furnace breaks in the middle of winter or when your tooth cracks on vacation you aren’t going to want to wait to get it fixed which means you’re probably going to make a quick decision based on availability. This is where SEO can shine for a business that offers emergency or on-call services. If you can be found online and rank higher than your competitors when a customer is in a moment of crisis, odds are you’ll be getting a phone call, and your competitors are going to be left out of the conversation.

So how can you know if SEO is right for your business?

Here’s a simple formula you can use to determine if SEO is right for your business.

First, determine the search volume for the particular keyword you wish to rank for. You can use an SEO tool like SEMRush to accomplish this. Alternatively, ask your SEO provider for their insight. Next, divide that monthly search volume by the average click-through-rate for that position. It’s typically somewhere in the neighborhood of 30% for a number one ranking. Now you should have a clear picture of the number of website visitors you can expect if you invest in SEO.

The remainder of the formula involves taking the expected traffic and dividing it by a reasonable conversion rate for your business and industry. You’ll likely have better insight into this than anyone else; it is your business after all. Once you know how many new customers that ranking will result in you can multiply that number by your average LTV (lifetime value) for that customer to get an accurate picture of an SEO campaigns ROI. If the return is greater than the investment, you’re good to go!

Remember, this is a practical, numbers only perspective and many other factors go into an SEO campaign. Always consult with your SEO provider to ensure maximum success, and don’t forget to ask for referrals or case studies. Past successes are the only accurate indicator of future success.

Thomas Eder of Sawgrass Digital MarketingThomas Eder is the Founder of Sawgrass Digital Marketing a traffic and conversions focused digital marketing agency. He posts resources and content for marketers on his Facebook page. You can also find him on Twitter @thom_eder and YouTube.

 

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