Top 4 Social Media Metrics in 2018

The importance of social media in 2017 simply cannot be stressed enough. With 2.56 billion people across various social networks, this is probably the single most substantial demographic relevant to marketers and business owners alike. Even some of the greatest brands in the world are followed exclusively through social networks, which presents one more strong case in favor of utilizing social media marketing for your business.

While everyone knows that the social media is vital to the success of your business, how exactly do you measure its effectiveness? Furthermore, which trends out there are the most important ones for you to focus on? These are just some of the questions digital marketers all over the world are working hard to answer. Now, while it is true that there is no definitive answer to this question, there are several social media metrics you need to pay attention to in 2018.


1. The number of followers

The first, and also the most straightforward metric to monitor is the number of followers your brand has. Not only does this help you increase your reach but it also gives you a, more or less, objective indicator of the success of your business. Apart from this, sometimes it might be handy to know how many people are single-platform exclusive and which of them tend to follow you through numerous channels.
Establishing a number of your followers is not the only thing that could benefit your business in the long run. You might want to take a look at the popularity of others, as well. For instance, if you’re going to determine which influencers to reach out to, it is useful to be able to classify them as micro- or macro-influencers. The first ones have 10,000 to 100,000 followers, while the latter count their followers in millions.

Finally, in this way you can also compare the popularity of your brand with your competitors. However, the fact that they have more followers doesn’t necessarily mean that they have more clients or that they have better sales. Usually, the main reasons for one’s social network popularity are the quality and frequency of posted content.

2. Brand mentions

Another thing worth keeping an eye out for is brand mentions. A popular proverb claims that there is no such thing as bad media coverage, however, for a startup or an SMB, a single misstep can mean doom. Luckily, in most of these situations, the damage can be remedied if discovered on time. For this reason, turning to media monitoring tools and platforms can be just the thing you need. With the right tool, you can quickly get the so-called real data intelligence about your product, service or company and always be ready to respond accordingly.

3. The engagement-efficiency of social channels

One other thing that is common knowledge online is that every single platform has its own target demographic. For instance, tech companies favor YouTube over any other network, while those focusing on home improvement, and arts and crafts may find a more willing audience on Pinterest. Moreover, Facebook is a predominantly female network, while Snapchat mostly attracts a teen audience.

Nonetheless, what you need to have in mind is the fact that these things change. In just a couple of years, some of these teens will be in their twenties. Will they still be on Snapchat? Who knows. Still, this is a question you need to be asking yourself over and over again since you never know when the answer will change.


4. Top Influencers

In one of the previous sections, we mentioned that influencers could be divided into two major groups. However, this division is not as useful as you may assume. If you were to take the number of followers as the only metric, you would think that a macro-influencer will always be more popular than their less popular counterpart, but this is not necessarily true.

Sometimes, the niche of an influencer means much more than their overall reach. For instance, if you were to open a hardware store, you would benefit more from a DIY blog with a 10,000 followers strong fan base than from a beauty blogger with 1,000,000 subscribers. The niche-specific reputation is definitely a factor you cannot afford to ignore. For this reason alone, you must continuously be on the watch for top-influencers in your industry and even keep an eye out for any rising stars you might work with in the future.


At the end of the day, the ‘success’ of your social media efforts mostly depends on your long-term objectives. In most cases, we are talking about the boost in sales, a breakthrough on other markets and the increase in your fan base. Nonetheless, to achieve this, you must first know exactly what your objectives are and then monitor all the metrics that are relevant to achieving them. This is also why one-size-fits-all techniques usually don’t give the desired results.

dan radakDan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.


Mobile App Development: Is It a Profitable Affair?

Any industry’s success currently depends hugely on Mobile marketing and mobile app development. A whole lot of personal services including banking, advertising, payment, etc. have today become mobile. The introduction and growing popularity of several kinds of mobile devices and the advent of the all-new mobile operating systems have led automatically to the emergence of more and more app developers for mobile devices. In this context, you must know that the mobile apps are more advantageous as compared to the mobile websites since they are targeting the concerned consumer directly. Many of you are wondering what would be the cost of developing a good mobile app, and is it a profitable business?

It is not a secret that mobile app development right from scratch could be pretty challenging. The developer must take into account all the basics about specific smartphones or OS which he is coming up with for understanding the precise manner in which the OS or the smartphones works and go about developing apps for it. This issue could get quite complicated in the event of cross-platform formality that would be involving the creation of compatibility for several devices and also operating systems. App development companies in Mumbai could be of great help and offer professional assistance.


Mobile App Categories

Mobile apps belong to two broad categories: the mobile apps that are created solely for generating income and mobile apps which are developed precisely for app branding and marketing purposes. In the first type of mobile apps, the profit is acquired directly as well as indirectly from app sales and in-app ads and subscriptions. The top instances of this are nothing but the modern gaming apps, like the Android’s Angry Birds. Many companies would end up making quite a lot of profits from app development. Moreover, apps generated purely for branding or marketing are today available completely free of charge. The app would be merely acting as a marketing network.

Cost as Opposed to Profit

There exists no real standard cost associated with app development. The cost of developing a mobile app could be more than $25,000 for designing, developing and deploying a reliable iPhone app. The Android OS is supposed to be highly fragmented hence, increase in costs. All this expenditure and effort is worthwhile provided you are anticipating a good return on investment. Huge retail outlets that have a substantial capital and far too many consumers and banks achieve very high ROI. This, however, may not prove to be that profitable for an entrepreneur or freelancer whose budget is pretty


Ultimately, you must realise that mobile app development is certainly much more than merely the cost involved in the development and the profits accrued. If your intention is only to mint money from your mobile app and then generating profits, you must consider all the above-discussed points. You must also determine the app development process.

sujainSujain Thomas is attached to several app development companies in Mumbai as a freelancer. She is a passionate blogger and enjoys sharing important tips and tricks with her readers and followers.

Five Reasons Why Your Business Needs a Mobile Website

mobile website designIf you are the decision maker for marketing your business, then there’s no question you recognize just how necessary it is that you have a strong presence on the web. There are many ways to create this presence, from social media websites to blog sites, and you need to have a presence on all of them. One of the current, most effective means of taking complete advantage of the Internet’s marketing potential is by having a mobile site. A mobile website is exactly what it seems to be – a website specifically produced to be accessed on mobile devices. So, why does your company need to have a mobile website if its conventional web site is doing quite well?

Here are 5 convincing reasons why you need a mobile site:

Visual beauty

You may be wondering why everyone can’t view your conventional site on their mobile devices. The reality is, they can. The additional reality is that your conventional website simply does not look that good on a mobile device. Do this: access your website and reduce the view on your computer’s web browser by zooming out till you have to squint to read the content on the page. I think you would agree, this is not a good viewing experience, is it?

The statistics

The numbers don’t lie. Simply put, there are more people today who utilize their mobile devices to access the web than they do their desktop computer or laptop computers. Additionally, a lot of people who are on the Internet today ONLY do so through their mobile devices. Can your business afford not to meet this significantly big sector of the market?

The cost of data transfer

A significant number of mobile customers must pay data transfer charges. Conventional websites have much more data than mobile websites, and therefore can cost people a great deal of money to view your website. Ask yourself this: how many customers are willing to have to pay you in order to have you market to them?


As mentioned before, conventional websites are a great deal smaller on those small mobile device displays. This means that visitors to your website need to do a great deal of scrolling in order to view the whole page… and let’s be honest, website visitors would rather not work in order to view a web page. Likewise, it’s almost impossible to tap navigation buttons on such a small display when the website hasn’t been enhanced for mobile devices.

Today’s audience on the web

The truth is that a lot of people, including your potential clients, access the web by means of a mobile device. This also means that a lot of people utilize their mobile devices for a great number of things – shopping, searching, entertainment, and a whole lot more – plus these are all features you could include in your mobile site to widen your reach and increase your client base.

As you may see, there are a number of excellent reasons to design a mobile web site for your business as quickly as you can. The mobile website experts at Hurricane Web Design can help you create a mobile site for your business. Feel free to contact us at 604-477-1996 or email us at