social-media-marketing-tools

5 Best Social Media Marketing Tools of 2017

social-media-marketing-tools
Social media has been having a great impact on the way of marketing of the brands especially online. In fact, it will not be wrong to say that social media has brought the drastic change in your life.

Various platforms are showing up to transform your way of communication. The emerging changes directly affect the way brands communicate their message and your response.
The new platforms have proved to be very helpful and handy regarding marketing, which enables the host marketers to interact with you in ways that are aimed at providing best services. This way the track of the efforts being made by the customers can easily be kept. In this modern and competing world, it is a challenge to keep pace with the trending social media. For this very purpose, you have to review your toolsets, look into the most necessary tools and discard the old ones who are no more effective. After updating your ways, you will be able to get maximum benefit from the social media.

Following is given a shortlist to assist you in choosing the best social media tools.

  1. Buffer

    This tool has very simple analytical features along with the beautiful interface. It is a scheduling tool that you can easily find on social media. You can find a central dashboard from where you can efficiently share your stuff to different accounts and networks as well. Chrome has introduced an extension making it much easier to share simultaneously on Twitter, Google Plus, Facebook, LinkedIn, and Pinterest. You find interesting case studies and guides on Buffer blog, especially for the new marketers.

  2. SocialClout

    A very addicting and easy content sharing platform for you is SocialClout. But to see the most engaging posts and social media ROI, you have to look vanity metrics. The primary purpose of Social Clout is to provide an analytical tool for the above-said purpose. It brings the best platforms, regarding demographics, into the limelight.

  3. Vibbi

    Vibbi is a fantastic tool for carrying out the marketing on social media and is mainly designed for the Instagram accounts. Vibbi provides different services on these accounts which help in enhancing the fame and promotion of the company. This tool lets you buy Instagram likes and followers they are real. Competing for the race of fast growing marketing, you need to have large follower base and much likes.

  4. Feedly

    Feedly aims at creating “magazine” daily, based on the RSS feeds from various writers and blogs that you give it as input. It’s a good source for you to know the heated discussion of niche influencers. You can also join these discussions and update yourself with the trends in industries. This way you can define your content strategy and schedule your social media posting as well. The best part is the integration with HootSuite, Buffer, and other scheduling apps. This way you can quickly schedule and share your posts from within the dashboard.

  5. Canva

    Keeping in view the difficulties non-designers face, Canva has been designed to facilitate you in creating interesting images that can be posted on social media or shared with your friends and acquaintances. It provides you with very easy to use interface bearing many templates, colors, fonts and many more useful tools. You can just drag and drop different elements of your desired image and arrange them in an interesting manner.

  6. Socedo

    There are a lot of moving pieces of campaigns being run by social media. The success of all of them lies in working together. For you being the manager of social media it is tough to manage all in such a limited time of day and focusing on customers as well all simultaneously. Socedo is such a useful tool which generates the demand and performs such grunt work, which if done by you, eats up most of your precious time and doesn’t allow you to focus on the main tasks. The negligence towards such works may lead you to the devastation in your primary tasks. The working principle of Socedo is the acquisition of targeted leads making practical use of various channels of social media and the lead generation automation. Making use of this tools you can very well focus on your increasing sales and revenues i.e. ROI while saving yourself from repetitive, annoying tasks.


qurbanQurban is a freelance writer who offers to blog, ghostwriting and copywriting services. He works in close collaboration with businesses providing digital marketing solution that increases brand awareness and search engine visibility. He’s currently working for Vibbi.com, which provides quality Instagram followers, likes, and views.

pr-agencies-fashion

When To Hire A PR Agencies For Your Fashion Brand

 

pr-agencies-fashion

Every business owner is entirely responsible for what goes on in their business. This includes any designer either you are established or newcomers. For an emerging artist, your clientele is building up, you are getting known outside your locality, and you are taking more fashion weeks as well. At this moment you will always have the question of whether to find a PR for your company or just continue working on your own. To make a solid decision regarding hiring a PR representative, follow the below advice from the experts in the industry.

Robert Barrows who is the President of R.M Barrows, INC Advertising, and Public Relations.

According to Robert Barrows, it is not necessarily for an emerging designer to hire a PR agency as you may not be able to afford their services since your business is in the process of growth. Also, he stated that it may take a while before you utilize their services in your brand and therefore instead he advocated for an advertising agency as with such an agency you can have your name known yet within your stipulated budget. Therefore in other words according to Robert, it is not necessary for an emerging designer to hire a PR agency.

Tony Felice President of TFPR and Images Opinion.

According to Tony Felice, an emerging agency can hire for PR services, but they should consider hiring independent PR personnel instead of an agency as they can’t be able to afford it. With staff who have good industrial experience and great proven media contacts, you are safe and ready to go.

Emily Taffel Founder/CEO of Mugsy PR.

Emily stated that any brand requires a representative so as to ensure that they don’t miss on the editorial pieces, fashion events and also partnership opportunities. With a PR representative, you will also you have the chance to connect with industry influencers and other people who can lead you to the limelight. Therefore an emerging designer should consider hiring a PR agency so as to achieve these.

Alicia Sanchez, a Designer of Favela and Brander of the Fashion Designer Business Academy.

Alicia stated that if you are an already established designer brand, then you will not have problems getting a PR instead different PR agencies will be looking for you so as to work with you. Just make sure that you have a set budget for hiring a PR, so you don’t end up spending too much on this field. She put across that fashion is just like any other business and therefore should be handled as such.

Annette Szczepan a Publicist and Founder of Anetka StarrPR.

She said that many fashion companies are emerging all over the world and therefore the only way of getting your brand known is by finding a good publicist or agency to push your brand. These bodies will help you get noticed, established and also get connected to the right people. Therefore get a PR firm but do it wisely as well.

Conclusion.

Follow the above experts’ advice to guide you in making decision regarding if you need a PR agency or not.


magnolia-logo-vancouver-bc-PNGFounded in 2006, Magnolia is one of Vancouver’s top PR Agencies, B2B & marketing communications companies. Working with clients across North America, our full-service PR firms of social media marketing, vertical marketing & public relation experts strives to earn our clients’ trust through a relentless pursuit of excellence — in our work, thinking and approach.

reason-why-everyone-loves-ig

The Reason Why Everyone Loves Instagram

reason-why-everyone-loves-ig

In this generation, people are very fascinated with technology, more so with social media platforms such as Facebook, Twitter, Instagram, Google+, and much more. Today, everyone seems to be so hooked on their smartphones or iPhones. You can see almost everyone always logging into their social media accounts just to post about anything they want to show their friends or even strangers. It is undeniable that Facebook has achieved success massively. And now, Instagram is continuing to innovate and reaching out to more people. An official Instagram page of an individual or business aims to get real Instagram followers. This means real people with Instagram accounts and not just trolls.

Instagram followers are there basically for these five reasons:

Instagram displays excellent photos.

Nowadays, people love capturing photographs of just about anything and anywhere. This is not just to show off to friends. Somehow, it also brings out the creativity of a person. Most people love seeing beautiful pictures of food or places and wish they could experience the same. Photography is also becoming a new hobby for many people. A good image of a product also speaks a thousand words and could signal boosting of sales in the market.

instagram-ig

Instagram tells a story.

Just by merely looking at the photos, you can sense that it is telling you an incredible story. Instagram is also a place for bloggers to showcase the stories they want to tell the world. Because of the story, Instagram followers are expected to grow. Instagram is not just a place for trolling around. You cannot just buy Instagram daily likes just to show that you have a significant number of real Instagram followers; you have to creatively share inspiring stories that will help you get more followers and likes.

Instagram is fun.

What is Instagram without having fun? Of course, followers won’t stay long if they do not experience the fun and excitement of what Instagram has to offer. Also, it’s not only about the photos; Instagram has also made video uploading easier. Plus, you get to use Instagram Live video! Who could ignore direct messaging? This allows a faster interactive way of making friends online. Now, the newest addition to Instagram’s features is the ability to save the photos that you’ve liked. It’s about time!

Instagram has a great potential as a business tool.

Aside from a website, businesses need social media pages to engage the audience. If your business is not on the internet, you are nothing. This sentence is now becoming a fact because of how social media influences the people, especially on Instagram. Lately, videos have been one of the best modes of marketing for businesses. It pays to increase views on Instagram videos found in your business’ Instagram account. Moreover, advertisements on televisions are also being shown on Instagram to promote products to more people. Today, people use social media more often than turning on the TV.

Instagram is free.

Who wouldn’t want anything for free? Instagram is readily available and can be installed immediately on your smartphones. There are no premium fees to be collected from a user. However, business owners need to pay for their advertisements in reaching more people who are not their followers yet. This is one way of getting more followers to follow your page. As a follower, you become a targeted audience of business owners, so don’t get annoyed with the ads that are appearing while you’re scrolling down Instagram.

The influence of social media especially Instagram has grown over the years. This is why people resort to buying Instagram daily likes. More people get acquainted with each other through their accounts. This is a good way to building relationships not only personal but business relationships, too. The power of Instagram is affecting businesses and is giving small business owners a chance to achieve tremendous success.

ig


sheena-mathiesonSheena Mathieson understands the essence of making excellent content that suits the needs of every business, especially when it comes to online marketing. She can spice up your marketing campaign with the content she makes and then incorporate Buy Real Marketing services.

ssl certificate boost seo and customer retention rate

How An SSL Certificate Can Boost Your SEO And Increase Your Customer Retention Rate

ssl certificate boost seo and customer retention rate

Do you know that an SSL certificate can improve your search visibility?

A recent study by Harvard Business School shows that increasing your customer retention rate by 5% increases profit by 25 – 95%.

ssl seo

 

Businesses are working hard to get to the first page of Google SERPs. Although, some of these businesses work in line with Google’s algorithm updates while others use black-hat SEO practices. On the long-run, this will not go well with their website.

However, there’s one technique most webmasters overlook which is not only important for driving organic traffic but to also retain customers.

It’s simply leveraging SSL to improve their business.

A recent Google transparency report shows that 79 of the top 100 websites still don’t deploy HTTPS. Even eBay, the popular shopping site doesn’t.

That’s so bad — this is one of the reasons why sensitive user information is disclosed daily and accounts been hacked.

So it doesn’t sound like a new thing anymore when we say users accounts are been stolen and sold every day on stores in the dark web.

ssl conversion

 

Well. in this article you’re going to find out why you need to install an SSL certificate on your website if you have not done so.

But first, let’s get the basics out of the way.

What is SSL Certificate?

An SSL (Secure Sockets Layer) certificate provides a security layer on your website to protect your website from sharing sensitive visitors/customers information.

According to the official SSL websiteSSL is the standard security technology for establishing an encrypted link between a web server and a browser.

This link ensures that all data passed between the web server and browsers remain private and integral.”

So, an SSL encrypts plain text like credit card details, passwords, and data that only the website and the user are meant to decrypt. It also authenticates websites and let users know when a website is not secured to visit/use.

You can identify that a website is secured with SSL certificate if it’s deployed via HTTPS like this: https://www.example.com with a padlock as shown below.

ssl seo conversion

 

And in Google Chrome there’s an additional word added — “Secure.”

ssl retention rate

 

Here are the ways an SSL certificate can help improve your business, and gradually boost your organic search performance:

1).  SSL enhances customer and visitor trust

The internet is really porous. We see a lot of horrible things happening online daily.

And it seems every day there’s another security breach headline. Studies have revealed that over 30,000 websites are infected with malware each day.

malware infections

 

So how do you make your own website safe for users?

By using a layer of security that communicates the security of your website to your customers (i.e., SSL certificate) from a trusted company, you can make your customers feel safer.

When customers see the “secure” in their browser address box and the padlock icon on your website — psychologically it makes them feel safe and positive about your website.

And they’ll feel like, “yes, this website is secure we can buy from them safely.”

Personally, I made up my mind that I’ll not even register on any website that doesn’t have an SSL certificate installed let alone buying a product there.

But, how exactly do you make your customers trust your brand?

Start by installing an SSL certificate. It’s a cheap way to get your customers to trust your brand more. A study by SaaS Brand found that 39% of websites with a secure server acquires more customers in the long-run compared to websites without it.

If you don’t have an SSL certificate installed you’re leaving a lot on the table and you’re turning your customers away. When visitors get to your website and they see this:

non ssl URL bar in browser

 

“Not Secure” – it immediately turns them off. They won’t buy from you.

2).  Improve Google rankings

In 2014 Google mentioned that in a way to make the web a safe place and to secure privacy for online users, they have decided to crawl more websites with HTTPS by default.

“Today we’d like to announce that we’re adjusting our indexing system to look for more HTTPS pages. Specifically, we’ll start crawling HTTPS equivalents of HTTP pages, even when the former are not linked to from any page.”

Yes, this is something you should take advantage of.

But will it work independently of other ranking factors?

No.

You need to optimize your web pages in line with Google’s guidelines. Then, by the time you add an SSL certificate, it becomes an added advantage and interestingly that’s just where the web is moving to, we can’t possibly hide from it.

The process of setting up the SSL certificate can be a nightmare if you’re not experienced. However, most web hosting companies have made it easy by allowing you to install it in one click.

And have it updated automatically when it expires — having it installed isn’t enough,  updating is very important. It’s even scarier to visitors when your certificate expires and you don’t update it.

Look at this:

site's security certificate not trusted

 

Source: Netcraft

Your visitors will immediately hit the back button when they get here, especially those who understands what HTTPS means.

If you Install an SSL certificate properly you’re more likely to experience an increase in website traffic which your business needs to grow.

Malware attack can really affect user experience on your website and gradually pull your organic search rankings down. It’s possible.

If your website is been attacked by a malware Google may likely penalize your website.

And sooner or later, you’ll ultimately lose your ranking.

You know that time is required to recover from any form of Google penalty and might be difficult to return to your top ranking positions even after you’ve recovered from it.

In addition, don’t be the one distributing malware to your customers as a recent Kaspersky security bulletin reported that browsers are more vulnerable to malware attacks.

While there are other methods you can use to avoid this from happening it’s important that you use an SSL company that keeps you in check.

browser vulnerable to malware

3).  Improve Conversion Rate

It’s no news that if your customers trust your brand they’ll feel safer buying from you, and even become loyal brand advocates.

It’s very important that your prospective customers trust your business. This would make it easier for them to submit their credit card details and carry out safe transactions.

Remember that when there’s no trust, then there may not be a drive to buy.

The reverse is the case if your prospective customers notice that you are being careless about their security — they’ll take their money to your competitors. Worse case scenario: they might never return to your (unsafe) website.

However, not all customers will understand this technical stuffs, so it pays to add an SSL trust seal on your website to let your customers know how you value their safety.

See some examples of Trust seals:

trust seals

A case study by Symantec reveals that a client saw a 10% to 87% increase in conversion using Symantec EV SSL seal.

effect of trust seals on conversion and sales

 

This goes a long way to prove that an inclusion of SSL seals in any part of your website especially on your shopping cart can significantly improve your conversion rate.

On the flip side, your conversion will likely suffer without a seal. Or what do you think?

4).  Keeps data secure

While SSL certificate shows everyone that your website is legitimate it also allows you to secure your customer’s credit card details, bank details, and their passwords.

Hackers are constantly creating phishing websites but having an SSL certificate can significantly combat this practice and differentiate real websites from phishing websites.

More so, it’s important that you use a trusted SSL company that can really help you with adequate security; they would scan the web for a duplicate of your domain DNS and SSL private key constantly — you need this to be double sure about your user’s safety.

This is important — it ensures that your DNS and private key aren’t easily stolen with a malware just the way it happened to NiceBank, a large financial institution (NiceBank is a fictional bank that was used in a case study by Venafi).

NiceBank’s DNS and private key were stolen and used to create a phishing website that tricked a lot of the bank’s customers into submitting their credit card details to the site thinking that it’s the correct website. How sad!

And eventually, the credit card details were sold on the dark web at the AphaBay market — a fraud marketplace in the dark web.

alpha ba market

 

This is very important for all websites that accept credit cards, debit card and passwords.

Honestly, your customers will like to stay with your brand knowing that you care about their safety online.

Conclusion

I’m sure you’re now aware of the need to use an SSL certificate on your website.

Without one, users will hardly trust you and search engines will give other website preference over yours.

You can acquire an SSL certificate from any trusted company or get it for free from Let’s Encrypt, if you don’t yet have a budget for it.

However, the fact that it’s free doesn’t mean it’s trash. But here’s my candid advice: If you truly care about user’s safety on your website, invest in a premium SSL certificate.

Side note: If you don’t accept payments or collect emails and passwords on your website, you might not need an SSL certificate.

But you should install it because you’ll most likely be losing traffic to your competitors that have installed SSL certificate and also because that’s the norm online right now.

As usual, I’d love to hear from you. Do you use an SSL certificate on your website? What results have you seen so far?

 



michael chibuzorAbout the Author — Michael Chibuzor is a professional content writer and digital marketing expert. He helps software companies acquire more leads and 10x revenue. You can check out his
marketing cost breakdown before investing in search engine optimization or any channel. You can also reach him on Twitter @mikecoder

10 website design trends expected for 2017

10 Website Design Trends Expected for 2017

Happy New Year! Now that 2016 is in the books, everyone is looking ahead to the upcoming year. In web design, this means looking at trends from the past two or three years, which set the direction for some stunning design innovations in 2017. Here are some of the big ones.

1. Big Type, Bold Statements

Websites are starting to use fewer words to get their point across, preferring it short and sweet rather than long and explanatory. This is allowing room for bigger and more creative fonts, and many of them are custom fonts rather than the typical ones we’re used to.

2. Composition

Composition refers to how everything is laid out, and the direction web design is headed points to simple, minimalist designs and layouts for 2017. This is not to say that websites will no longer contain information, but accessing it will be streamlined, either through longer scrolling or innovative navigation menus. This is all in response to the growing number of people using the web on mobile phones.

3. More Scalable Vector Graphics

Scalable Vector Graphics, or SVGs, are a way of manipulating a graphic to resize it for different uses (say, cell phone screens versus tablets versus desktop computers). In the past, this was done by stretching and shrinking more traditional formats such as .JPEG and .GIF, but vector graphics have an advantage over these because they bypass pixels to present a crisp, clear graphic no matter what the device. Predictions for 2017 see the use of these growing in response to broader use.

4. Dynamic Color

Color schemes and palettes are moving in the direction of being less aggressive and bright. Some designers are using natural greens, browns, and pinks while other designers are going for pastels. Subtlety is the color of 2017.

5. Animations

Descriptive Zoopraxography Athletes Running Animated 12

Eadweard Muybridge [Public domain or Public domain], via Wikimedia Commons

Animations have always been part of web design, because they’re eye-catching and fun. This will continue in 2017, especially as .GIFs become more mainstream. More attention will be focused on them this year, especially as new tools are developed to work with them.

6. Personalization

Web design has always been about attracting potential clients, and what better way to do that than by making it as appealing to individuals as a site can? Designers are looking this year toward making content personalized users, allowing them to filter their experience in new ways. This has already been a challenge, but this year more and more designers are taking it on.

7. Virtual Reality

While gamers will be among the first to benefit from this, web designers are challenged with incorporating virtual reality into websites. The objective is to take the user’s experience to the next level by making the site highly interactive and the visuals sweeping and immersive.

8. New Navigation Menu Conventions

Navigation menus will undergo changes in the coming year. Traditional menus are on the top or down the side of a site, but more designers have been creating new menus that will eventually replace the old conventions. These include splash menus, constraint menus, and especially visual menus with pictures that link to the text information.

9. Smoother Transitions During Load Time

Web designers call the transition during a page’s load time “interstitial anxiety,” referring to the anticipation of the user while the page loads. Transitions during this phase are not just about fast load times this year. They’re also about presenting content to users while they wait, so the user has something pleasing or interesting to the eye as the page is loading.

10. Age-Oriented Design

An important aspect of a user’s experience with the web is whether or not the content is usable to them. Websites are usually made with an “average” audience in mind, but more websites now will be designing with age in mind. This means muted colors, larger letters, and simplicity for elderly users, and bright colors, cartoonish fonts, and lots of animations for younger users.

These are just a few of the exciting innovations in web design this year, changes which can bring a stylish look to any website. Designers are looking at making sites that are informative but also pleasing to the eye, leading it around the page to maximize the user’s experience. Ease of use is a target goal this year, and designers are working hard to come up with new ways to make that happen.


nick rojasNick Rojas is a self-taught, serial entrepreneur who’s enjoyed success working with and consulting for startups. Using his journalism training, Nick writes for publications such as Entrepreneur, TechCrunch, and Yahoo. He concentrates on teaching small and medium-sized enterprises how best to manage their social media marketing and define their branding objectives.

deconstructing googles algorithm in code

Deconstructing Google’s Algorithm to Understand Advanced SEO

Let me introduce you to a hard-hitting reference that is useful in making adjustments to your website to help improve your search ranking and, in turn, let you benefit from any increase in search traffic. SEO or Search Engine Optimization is the act of maneuvering website pages to become accessible by search engine crawlers so they can be indexed and easily spidered.

Understanding the art and science of how search engines recognize pages pertinent to a query of viewers and designing market strategies based on this, is called search engine optimization. It is a cost effective tool to acquire “live” and “real” business leads. In most cases, SEO delivers a better return on investment (ROI) than any other online ads like affiliate and pay per click advertising, digital campaigns and promotions, email marketing, social media marketing, and newsletters.

An algorithm is the key to a search engine. Web pages are evaluated, and relevance is determined by using an algorithm. All the gathered data from web pages passes through a crawler, a robot that scans all these pages for inclusion in the search engine.

SEO experts across Canada and the United States are prey to Google’s algorithm standards. If found to be guilty of violating Google rules, their sites may end up being penalized. Others, who outsource social media services along with their SEO efforts are also bound by the same rules.

golden key on keyboard

Google’s Algo Is The Key

Google has a highly developed and comprehensive technology, an uncomplicated interface, and a wide array of mechanisms which enable the viewers to have easy access to some information.

Google can search the web and locate information in numerous languages, generate maps, provide a collection of quotes, read news articles, and find friends by utilizing the phonebook lists available or search 3 billion web pages online.

Google takes pride in having the largest archive of Usenet messages in the world since 1981. You can access Google’s technology from any conventional PCs or desktops or from many wireless platforms such as smartphones, WAP, handheld devices, and gadgets that are internet equipped.

Social media marketing services are also highly linked to Google’s standards and processes that almost everything online works the same way Google does. In fact, Google created its own social media and marketing channels such as Google+ and YouTube.

Popularity Based on Pagerank

Leading portals and websites’ choice of technology on web search has always been Google. It has also been beneficial to advertisers because of its unique programs in advertising which do not hamper the surfing experience online and at the same time, bring profit to those running the ads.

When a user looks for a particular keyword or phrase online, various search engines give back the phrase or keyword in a page order depending on the number of times it was initially searched. Google’s technology on web search utilizes hypertext-matching analysis and PageRank Technology that implement calculations without intervention from humans. As the internet grows, structural design of Google simultaneously expands.

PageRank Technology is an algorithm that utilizes a million terms and variables and calculates a factual computation of web pages to determine which are significant. It then measures the pages by computing 500 million variable equations and terms up to 3 billion. Compared to other search engines, Google does not calculate links but makes use of the sizeable link structure of the web as a tool for organization.

Back Links are Considered Popular Votes

chain links

Quintessentially, the importance of a page in Google is calculated by the number of “votes” received. Aside from this, Google makes an assessment of how important is the page involved in the voting process. As a result, significant pages with a high ranking can boost other pages that are just as relevant. One thing to consider is the technology of Google has no intervention of humans in any way and utilizes intelligence inherent of the internet and its data to make calculations on the importance and ranking of a page.

Aside from backlinks, marketing, and social media referrals can also be one good way for your site to get a “vote,” which greatly helps your chances of getting onto the first page of Google’s SERPs.

Hypertext-Matching Analysis

Google, unlike its conventional counterparts, is hypertext-based. Meaning, all of the content on the web is analyzed including font factors, subdivisions and correct positions of all terminologies on a page. Also, Google evaluates the closest web pages and contents. Any subject matter not disregarded by Google pays off in the end and enables Google to retrieve results closest to queries of viewers.

Google has three simple ways in managing a question submitted in a search box:

  1. Upon submission of the question and when the enter key is pressed, the web server communicates with the index servers. An index server is composed of the same index as the book that displays the particular page that contains a query.
  2. Afterward, the query is submitted to doc servers, and these servers reclaim the documents stored. Snippets or page descriptions are then produced to suitably recount results of the search.
  3. The results are retrieved then returned to a user in less than a second. Every month, Google updates their indexing by doing a recalculation of the Page Ranks of every crawled web page. This update is referred to as the “Google Dance.”

Do You Know The “Google Dance”?

couple dancing

The Algorithm Shuffle

The assessment of the algorithm takes days to finish. It is during these periods that results of searches fluctuates. These fluctuations are known as the “Google Dance.” It usually occurs in the third week of the month. Google search uses two servers, and during the monthly update, these also change. There are also fluctuations that occur sometimes, but they are not part of the “Google Dance” rather they are a fresh crawl of Google and are commonly termed “Everflux.”

Google’s other servers, www3.google.com and www2.google.com usually provide the same results, but they differ during the dance.

For the better part of the “Google Dance,” the rankings on www2 and www3 are new rankings that will be transferred to www when the dancing stops. Whether the calculations are done 40 times or not, the final rankings become visible only as early as can be. That is because, during the first recap, the assessed figures emerge too close to the final numbers.

By checking the data box and making some calculations, you can see visibility of this in the Page Rank Calculator. Sometimes, results from www2 & www3 are visible on the www server during the dance but only for a short time. Also, www2 & www3 results disappeared in shorter periods. After the Google dance, results on www2 & www3 matches that of www.

Author’s Bio:

Patrick PanuncillonPatrick Panuncillon is an SEO and Digital Marketing Expert and the CEO of Linkvista Digital Inc., a company based in the Philippines. Together with his team of highly skilled digital marketing professionals, they help their global clients increase their online visibility and enhance their worldwide reach by dominating the first pages of SERPs.

what types of business benefit most from local SEO

What types of businesses benefit most from local SEO strategies?

In today’s blog post we have Thomas Eder of Sawgrass Digital Marketing here to tell us about the types of businesses that benefit most from SEO, why SEO isn’t right for every business, and how you can predict if SEO will have a high ROI.

Thomas has also included a simple formula you can use to calculate the ROI of an SEO campaign.


All local businesses can benefit from a proactive SEO (search engine optimization) strategy. Customers are searching for local businesses at an ever increasing rate, and it pays to be a part of the conversation when a consumer is evaluating products or service providers in the local area. Even if you aren’t ready to invest in a full-scale SEO campaign that ranks your website for competitive keywords you can still engage in other tactics that ensure your brand is properly represented in a search.

If you are interested in launching a full-scale SEO campaign, there are factors to consider before making the investment. I’ll be exploring those factors in this article, and it’s my goal to give marketing managers, business owners, and entrepreneurs insight into the viability of a local SEO campaign. Because from an investment perspective SEO isn’t right for everyone but when it is right, it’s really right.

Good SEO is not cheap

Now this isn’t meant to discourage your from investing in SEO, but I do wish to create some awareness. Notice I used the word “investment”? This is a crucial distinction; SEO should not be treated as a cost. A cost is a simple and often necessary expenditure of money, time, or other resources. SEO is intended to produce a return in the form of increased exposure and new customer relationships. Therefore you need to be confident that your investment will generate a return. SEO is an investment in the success of your business, and it’s your duty to make sure it’s a prudent one.

There are more than enough agencies and freelancers out there willing to sell cheap SEO as an add-on to an existing marketing campaign to make more money on the back end. These happen to be the same agencies that have poor track records with SEO; this is not a coincidence. The mistake is in treating SEO like an afterthought. A good SEO agency will price their services depending on your location, industry, and the competitive landscape in your area. This increases the odds of success for your campaign and is just plain smart.

Good agencies approach the pricing situation in this manner because it’s important to know what level of resources will be required to achieve the desired ranking. This means that the business owner needs to weigh the pros and cons of the SEO campaign. They need to take into account the return on investment and determine if the campaign is worth it. Below are a few factors that will help you decide what sort of businesses can see high returns from an SEO campaign.

stick figure holding magnifying glass

Population and Search Volume

If your local area is small, it’s obvious that you’re going to have fewer customers to sell too. It’s important to know for sure how many new customers you require per annum to evaluate the viability of an SEO campaign. A good indicator of the feasibility of the local market is search volume or the average number of monthly searches your desired keyword has. If the volume is high, it’s a good indicator that there is a healthy and thriving market available to support an SEO campaign.

High-Cost Per Customer

Also, known as LTV or lifetime value, a business should be acutely aware of the average lifetime value of their clients. Knowing the LTV allows you make informed decisions when it comes to investments in operations, marketing, and other crucial business activities. For example, industries like law, dentistry, or HVAC typically see significant returns from an SEO campaign. The average LTV for their customers can be in the tens of thousands of dollars, making the investment worth it.

In contrast, a high volume low margin business like a restaurant will benefit from an SEO campaign but will likely struggle to pay off their investment. It’s also important to note that a business that has customers with a high LTV will benefit more because they aren’t pressured to make as many sales as a lower margin operation, thereby increasing the success rate of the campaign on the whole.

emergency services for search engine optimization

Emergency Services

When the furnace breaks in the middle of winter or when your tooth cracks on vacation you aren’t going to want to wait to get it fixed which means you’re probably going to make a quick decision based on availability. This is where SEO can shine for a business that offers emergency or on-call services. If you can be found online and rank higher than your competitors when a customer is in a moment of crisis, odds are you’ll be getting a phone call, and your competitors are going to be left out of the conversation.

So how can you know if SEO is right for your business?

Here’s a simple formula you can use to determine if SEO is right for your business.

First, determine the search volume for the particular keyword you wish to rank for. You can use an SEO tool like SEMRush to accomplish this. Alternatively, ask your SEO provider for their insight. Next, divide that monthly search volume by the average click-through-rate for that position. It’s typically somewhere in the neighborhood of 30% for a number one ranking. Now you should have a clear picture of the number of website visitors you can expect if you invest in SEO.

The remainder of the formula involves taking the expected traffic and dividing it by a reasonable conversion rate for your business and industry. You’ll likely have better insight into this than anyone else; it is your business after all. Once you know how many new customers that ranking will result in you can multiply that number by your average LTV (lifetime value) for that customer to get an accurate picture of an SEO campaigns ROI. If the return is greater than the investment, you’re good to go!

Remember, this is a practical, numbers only perspective and many other factors go into an SEO campaign. Always consult with your SEO provider to ensure maximum success, and don’t forget to ask for referrals or case studies. Past successes are the only accurate indicator of future success.

Thomas Eder of Sawgrass Digital MarketingThomas Eder is the Founder of Sawgrass Digital Marketing a traffic and conversions focused digital marketing agency. He posts resources and content for marketers on his Facebook page. You can also find him on Twitter @thom_eder and YouTube.

 

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add more authority to writing

5 Ways to Add More Authority To Your Writing

In today’s blog post we have Dave Schneider of NinjaOutreach telling us about 5 ways to add more authority to your writing. He provides some great tips on how you can do it to increase trust in your content and even grow your business.


Correct me if I’m wrong, but nobody is writing for people not to believe them, right?

We all want to write with authority.

The more we write with authority, the more people trust us.

The more people trust us, the more value our writing has, because more people will take action as they read it.

And, from a business perspective, the more that people trust us, the more they are inclined to buy from us.

As such, there are in innumerable number of reasons to want to add authority to our writing.

So how do we do it?

Do we use bigger words so that we can sound smarter?

Perhaps that might work for some audiences, but in most cases people turn to blogs as opposed to books because they tend to be more to the point and digestible.

While I would not advise using bigger words in your writing just for the sake of it, I do have a few tactics that you can start using today to improve the authority of your writing.

Reference Data

Did you know that 93% of blog posts do not reference any data?

Okay, that was a made up statistic.

Had it been true though it would have been a lot more compelling than saying something to the effect of “most blog posts do not reference any data”.

The fact of the matter is that finding and referencing data is easier than ever before.

Simply think of a statistic that would support your point, Google it, find a relevant article, and reference it in your post by linking to.

It’s that simple.

For example, in a recent post I wrote about why most blogs don’t make any money, I might start off with the following references.

A blog is born every half a second.

And yet 81% of blogs never make more than $100.

Instead of just saying most laws don’t make any money, I have data which shows just how many blogs as well as how few of them are making any money at all.

Cite An Expert

An expert is like a living data point.

Although they may not be able to provide you with something like 53% of blog posts are over 1000 words, they will provide you with a compelling opinion on a topic.

An extreme example of this is a round of post, for example here’s one that I wrote called 39 Successful Entrepreneurs Share Their First EVER Sale.

In this post I cited 39 experts to get an understanding of how they made them for sale online.

But a much simpler way might be to just grab a few quotes or even a tweet from another individual.

Not only does it further validate your argument, but it also shows your audience that you put in effort to do actual research for your post.

Lastly, don’t restrict a reference simply to your blog post, as they have a place everywhere. A perfect example of this is on the homepage of BackLinko, where Brian cites Neil Patel from QuickSprout

doubled my traffic in 2 weeks

If you’re struggling to build relationships with influencers, try these 5 unconventional influencer marketing methods.

Incorporate Awesome Design

One of the core things that I believe is lacking from most blogs is awesome design.

Honestly, I get it.

Firstly most of us do not have the web design skills to really put together an amazing image to accompany our article.

And even if we did, who has the time.

The alternative is to hire a designer, but that can be expensive, even if it is outsourced.

And again, who has the time to think ahead and get images in advance of writing an article!

But the truth is that blogs that have awesome design immediately convey a sense of authority.

55% of visitors spend less than 15 seconds on your website.

Now, in those 15 seconds do we think that people are spending a lot of time reading or looking?

My guess is that most of those people are simply looking around, deciding whether or not the blog/website conveys enough authority to make it worth reading.

After all, anyone who has been blogging for some time can spot a custom image, and we know how much work that requires.

Just look at Brian’s blog BackLinko, every post is filled with custom images:

how to rank for any keyword

And yes, I realize I’ve already referenced him twice in this article, but the fact is the man has awesome design.

And you should too.

Here are some places to implement custom images:

And the great thing about design is that you can use it over and over.

For example, on NinjaOutreach, our blogger average software, we have this banner that we use for giveaways.

ninja outreach giveaway

We are trying to run giveaways once a month, and now we have an awesome looking banner to do so.

The lesson here is that if you are struggling to improve the design of your blog, start with the things that will benefit you for a long time and which rarely change.

Make Yourself A Case Study

Depending on your niche that can be quite a lot of fake it until you make it.

Basically, a lot of people who like to talk the talk, but are they really walking the walk?

I’ve certainly had my suspicion over the years of people who are writing about things they knew very little about. For example, people in the make money online niche, who actually don’t make any money online at all (or at best do so by telling other people how to do it).

To this day, this is still a problem in many niches.

One way to overcome this is through a live case study.

This is where you make a public announcement to your audience that you will be undertaking a project, and then you revealed the results to them live as they happen.

An example is Jon Haver’s Authority Website Case Study.

And even if you don’t want it to be live, you can still write about something that took place, and simply provide the data as you have it.

Either way, you’ll will be placing yourself well above all the other people who are not practicing what they preach.

Increase The Length Of Your Articles

This is probably going to sound very gimmicky, much like when I said you should use bigger words.

But it’s not meant to be.

In my personal experience, the articles that I see which tend to do the best are very long and in-depth.

It is just very difficult to put together a very authoritative in research article in a few hundred words.

That might be different if you are simply telling a story or providing some sort of opinion and you are not intending to write a strong authority piece.

But more often than not, your article should be in-depth.

And for those people who don’t believe this, we have another data backed article

SerpIQ studied search results rank based on content length. Here’s what they found:

average content length of top 10 results

The higher the Google SERP position, the more content the page has. Notice that every one of these first page results has content exceeding 2,000 words.

Conclusion

Anyone can start a blog, there are no barriers to entry.

But authority is something that you have to earn.

And honestly, that is a good thing, because the rewards of having authority are tremendous.

Dave SchneiderDavid Schneider is the Content Director at NinjaOutreach an all in one Influencer Outreach software for marketers. He blogs about business at SelfMadeBusinessman. You can also find him on twitter @ninjaoutreach

 

press release

Google Flip-flops Regarding Press Releases

For quite some time us SEOs have been using press releases as one of the many things we help rank our own sites and our client’s sites. They allow us to get our client’s info out to many different media outlets and their websites with links back to our client’s site from authority websites. These links then help our site or our client’s sites rank higher.

Last year, Google decided to reduce the value of press releases as an SEO technique because a lot of companies and search engine optimization companies were distributing these press releases that were of low quality and added no news value what-so-ever. Even though Google made this change, a lot of businesses were still using press releases for what they were intended for.

Now, Google has changed their mind and their algorithm to give press releases more value in their search results. This means that companies can now use press releases for SEO value again.

Business 2 Community wrote a blog post about the change:

Don’t Call It a Comeback: Google Just Made Press Releases More Valuable

Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their news.

Less than a year ago, Google’s Panda 4.0 update devalued press releases as a SEO tactic, in response to far too many companies distributing press releases with zero news value to boost search rankings. As a consequence of rooting out spammy content, legitimate announcements were unfairly penalized, and the traffic to most of the major wire services, such as Business Wire, PR Newswire, etc., dropped almost overnight.

[Read more]

 

How you increase your rankings on search engines: Cartoon

search engine algorithm

In case you are all wondering, you need to figure out this math problem in order to rank better in the search engines. Sort of reminds me of Matt Damon’s character in Goodwill Hunting who solved the math problem at M.I.T.