Most property management companies rely on traditional means of gaining new clientele. Those means typically comprise print advertising and referrals from tenants and landlords. These methods have its value, but there are newer methods, like search engine optimization (SEO) that have just as much if not more value in today’s world.
The job of a property manager is a big one. Not only is it a responsibility to draw in new clientele, but it is also a responsibility to close on every deal. A property manager has to always think about meeting sales goals and consider the needs of the client while gaining their confidence. It is a big job that is possible using essential SEO techniques.
SEO is a way of essentially marketing your website in a way that makes it appear at the top of search engine results. There are several different strategies and techniques that you can employ to achieve search engine optimization. Considering how many people use the Internet to find a property to rent or buy, it is a set of techniques that no property management company can afford to ignore.
- Conduct Keyword Research
- Consider Local Traffic
- Optimize Entire Website
- Keep Websites Simple
- Use Social Media
Conduct Keyword Research
A keyword is a word or set of words that a person would enter into the search query of a search engine. When constructing a website, it is important to fill your website with content that features this keyword or keywords. To determine what word or words are best to use there are resources like Keyword Tool and Ubersuggest that will help. Use the words in descriptions or page titles on the website. Do not just awkwardly fill the site with random and repeated keywords not formulated in prose. Doing so can actually hurt your search rank.
Consider Local Traffic
Even though there is a worldwide reach on the Internet, a property manager needs to focus their reach in the immediate vicinity. It is crucial that people not located in the state, area, or region can find a website as there are long distance real estate transactions. However, the vast majority of the clientele for property management companies comes from the immediate vicinity. Choose keywords that are based on location. Examples of location-based words are the names of cities, towns, or neighborhoods. In many instances just listing the physical location of the management, office triggers a keyword in a search engine. Improve these chances by doubling up and adding a Google business page and account for your company.
Optimize Entire Website
It is not just the home page that is suitable for SEO. Every single page on a website can be optimized to bring legitimate and targeted traffic to a site. Every page has the ability to convert a visit into a client. There are several ways, specific to the purpose of each page, to accomplish SEO techniques.
- Short URL – Make URL’s as short as possible. Make them unique yet easy to remember and understand. Describe the business in the URL if possible.
- Use Heading Tags – These tags describe the purpose of the page to a search engine.
- Use Page Titles – After the search engine determines the page heading tag is valid for the search, the page title is the description listed in the search results. Optimize the title with keywords that satisfy both algorithms and the user reading the description.
Keep Websites Simple
Red Hawk Property Management’s website is a great example of a clean and simple, yet effective website.
Simple does not mean boring or basic. Simple means that it is easy to use with little unnecessary images, text, or advertisements. A simple site that is straightforward and easy to use will encourage clients to use your service, and it will encourage search engine crawls. The crawls will create traffic, and the ease of use will convert that traffic into clientele.
Use Social Media
The use of social media in addition to website optimization is crucial for success in today’s market. It is easy for this to seem like an extra responsibility in addition to website optimization. The following techniques will prevent double work:
- Link Platforms Connect all the social media platforms possible. Several social media sites facilitate this link allowing one post to be shared across several platforms.
- Share Website Content There is no need to create content for both social media and websites. Create material that is suitable for all platforms.