For you to tap into the immense marketing potential of Instagram, there are some things you need to do right. Here are a few.
Post your unique content
Make sure that the content you post on the social media platform belongs to you. Instagram users are interested in your unique message, so don’t post generic posts or posts created by someone else. Furthermore, by sticking to content that only you have created, you don’t have to worry about copyright issues.
Post only your best stuff
In addition to seeing content that’s uniquely yours, your followers want to see high-quality posts. People log into Instagram to see great photography, so keep them interested by posting highly creative, the well-thought-out content of a wide variety. Use all the options for posting: single photos, multiple photos in a single post, regular videos, live videos, and Instagram stories.
Experiment with a couple of filters and backgrounds for your posts before settling on one. Once you determine what works, stick with it to have a distinct style that your followers for Instagram can recognise. At this point, consider consulting professional photographers if you know little about photography.
Engage your audience
Once your high-quality posts are up, your Instagram audience may respond to it by liking your posts and commenting on them. Make your Instagram profile highly interactive by replying to comments on your post. Users appreciate it when your brand notices them and will often reward you by following you and remaining loyal.
Boost your visibility by encouraging your followers and customers to post about their experiences with your products or services. Instagram contests are useful in this regard. Ask your customers to post about your products/services and have them tag those posts with your brand name and hashtag, then offer a nice prize to the best. This generates a buzz around your brand.
Your Instagram followers and customers on the platform want to see fresh content. So for you to keep them interested, you need to have a deliberate strategy for the frequency of posting. Do some research and find out what time your target audience is most active and which hashtags they are most interested in, then tailor your posts accordingly.
As you market your brand on Instagram, never lose sight of why people are on the platform. They’re there to have fun and enjoy great photos and videos, not to be sold to stuff. Give them a great experience by posting top-quality content and exercise good judgment in the way you incorporate calls-to-action and sales pitches into the conversation.
Walter Moore has worked as a social media strategist in the SEO industry for seven years. He has written numerous articles and blog posts on topics related to social media marketing, including gaining visibility by leveraging followers for Instagram.