Let me introduce you to a hard-hitting reference that is useful in making adjustments to your website to help improve your search ranking and, in turn, let you benefit from any increase in search traffic. SEO or Search Engine Optimization is the act of maneuvering website pages to become accessible by search engine crawlers so they can be indexed and easily spidered.
Understanding the art and science of how search engines recognize pages pertinent to a query of viewers and designing market strategies based on this, is called search engine optimization. It is a cost effective tool to acquire “live” and “real” business leads. In most cases, SEO delivers a better return on investment (ROI) than any other online ads like affiliate and pay per click advertising, digital campaigns and promotions, email marketing, social media marketing, and newsletters.
An algorithm is the key to a search engine. Web pages are evaluated, and relevance is determined by using an algorithm. All the gathered data from web pages passes through a crawler, a robot that scans all these pages for inclusion in the search engine.
SEO experts across Canada and the United States are prey to Google’s algorithm standards. If found to be guilty of violating Google rules, their sites may end up being penalized. Others, who outsource social media services along with their SEO efforts are also bound by the same rules.
Google’s Algo Is The Key
Google has a highly developed and comprehensive technology, an uncomplicated interface, and a wide array of mechanisms which enable the viewers to have easy access to some information.
Google can search the web and locate information in numerous languages, generate maps, provide a collection of quotes, read news articles, and find friends by utilizing the phonebook lists available or search 3 billion web pages online.
Google takes pride in having the largest archive of Usenet messages in the world since 1981. You can access Google’s technology from any conventional PCs or desktops or from many wireless platforms such as smartphones, WAP, handheld devices, and gadgets that are internet equipped.
Social media marketing services are also highly linked to Google’s standards and processes that almost everything online works the same way Google does. In fact, Google created its own social media and marketing channels such as Google+ and YouTube.
Popularity Based on Pagerank
Leading portals and websites’ choice of technology on web search has always been Google. It has also been beneficial to advertisers because of its unique programs in advertising which do not hamper the surfing experience online and at the same time, bring profit to those running the ads.
When a user looks for a particular keyword or phrase online, various search engines give back the phrase or keyword in a page order depending on the number of times it was initially searched. Google’s technology on web search utilizes hypertext-matching analysis and PageRank Technology that implement calculations without intervention from humans. As the internet grows, structural design of Google simultaneously expands.
PageRank Technology is an algorithm that utilizes a million terms and variables and calculates a factual computation of web pages to determine which are significant. It then measures the pages by computing 500 million variable equations and terms up to 3 billion. Compared to other search engines, Google does not calculate links but makes use of the sizeable link structure of the web as a tool for organization.
Back Links are Considered Popular Votes
Quintessentially, the importance of a page in Google is calculated by the number of “votes” received. Aside from this, Google makes an assessment of how important is the page involved in the voting process. As a result, significant pages with a high ranking can boost other pages that are just as relevant. One thing to consider is the technology of Google has no intervention of humans in any way and utilizes intelligence inherent of the internet and its data to make calculations on the importance and ranking of a page.
Aside from backlinks, marketing, and social media referrals can also be one good way for your site to get a “vote,” which greatly helps your chances of getting onto the first page of Google’s SERPs.
Google, unlike its conventional counterparts, is hypertext-based. Meaning, all of the content on the web is analyzed including font factors, subdivisions and correct positions of all terminologies on a page. Also, Google evaluates the closest web pages and contents. Any subject matter not disregarded by Google pays off in the end and enables Google to retrieve results closest to queries of viewers.
Google has three simple ways in managing a question submitted in a search box:
- Upon submission of the question and when the enter key is pressed, the web server communicates with the index servers. An index server is composed of the same index as the book that displays the particular page that contains a query.
- Afterward, the query is submitted to doc servers, and these servers reclaim the documents stored. Snippets or page descriptions are then produced to suitably recount results of the search.
- The results are retrieved then returned to a user in less than a second. Every month, Google updates their indexing by doing a recalculation of the Page Ranks of every crawled web page. This update is referred to as the “Google Dance.”
Do You Know The “Google Dance”?
The Algorithm Shuffle
The assessment of the algorithm takes days to finish. It is during these periods that results of searches fluctuates. These fluctuations are known as the “Google Dance.” It usually occurs in the third week of the month. Google search uses two servers, and during the monthly update, these also change. There are also fluctuations that occur sometimes, but they are not part of the “Google Dance” rather they are a fresh crawl of Google and are commonly termed “Everflux.”
Google’s other servers, www3.google.com and www2.google.com usually provide the same results, but they differ during the dance.
For the better part of the “Google Dance,” the rankings on www2 and www3 are new rankings that will be transferred to www when the dancing stops. Whether the calculations are done 40 times or not, the final rankings become visible only as early as can be. That is because, during the first recap, the assessed figures emerge too close to the final numbers.
By checking the data box and making some calculations, you can see visibility of this in the Page Rank Calculator. Sometimes, results from www2 & www3 are visible on the www server during the dance but only for a short time. Also, www2 & www3 results disappeared in shorter periods. After the Google dance, results on www2 & www3 matches that of www.
Patrick Panuncillon is an SEO and Digital Marketing Expert and the CEO of Linkvista Digital Inc., a company based in the Philippines. Together with his team of highly skilled digital marketing professionals, they help their global clients increase their online visibility and enhance their worldwide reach by dominating the first pages of SERPs.